Intro

Knowledge is power.

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Intro

Knowledge is power.

If you’re going to change the world, you need powerful insights.

Patternmakers is a research agency. We use data to help good causes gain even more traction.

If you’re about bolder creativity, big ideas or connected communities, we’re here for you.

Recent projects:

Past projects

Cultural Tourism in Regional NSW

In 2024, the NSW Regional Arts Network commissioned Patternmakers to produce a new analysis of cultural tourism in regional NSW.

Spotlighting case studies of Community Arts and Cultural Development

In 2023, Patternmakers was commissioned by Creative Australia to develop a prototype for exploring case studies of Community Arts and Cultural Development. Explore the interactive digital resource ‘When Art Sparks Change’.

Creative Sector Mapping with Arts Mid North Coast

In 2023, Arts Mid North Coast commissioned Patternmakers to help develop a new, evidence-based strategic plan to support the region’s creative sector.

Audience Research for the National Gallery of Victoria

Since 2019, Patternmakers has been the research partner for the NGV, one of the most visited museums in Australia. Year-round, we conduct audience research for the National Gallery of Victoria in order to provide insights into the motivations and behaviours of its visitors.

Researching Participation Pathways for Australian Dancers

Patternmakers is working with The Australian Ballet and the Australian Ballet School in 2023, conducting research into participation pathways for Australian dancers.

Creative Sector Mapping with Arts Northern Rivers

The Patternmakers team worked with Arts Northern Rivers on a Creative Sector Mapping Project in 2023.

View All Projects

Testimonials

Impacts from our research:

Growing the impact of touring in schools

How evaluation of Terrapin’s Schools Touring Program helped it secure sponsorship and reach more of Tasmania’s disadvantaged students.

Read Case Study

Youth theatre and mental health

How evaluation of ATYP’s impact on young people helped uncover a remarkable legacy and transform the organisation’s mission.

Read Case Study

Shifting perceptions about disability

How rigorous evaluation of an initiative helped measure progress and make the case for investment in an even bigger social change agenda.

Read Case Study

Developing audiences in regional places

How market research helped to grow attendances and membership income for a regional performing arts centre.

Read Case Study

Why Patternmakers

What we help with:

Grow your reach

Audience research to understand communities and identify opportunities in the market.

Test new ideas

Gathering ideas and testing concepts to improve brands, reduce risk and innovate faster.

Evaluate your impact

Examining evidence of impact and assessing the case for continued investment.

Advocate for change

Sharing knowledge and thought leadership to secure headlines & contribute to issues of importance.

Secure funding

Mapping theories of change and modelling options that resonate with funders and partners.

Build consensus

Facilitating conversations and consulting with stakeholders to illuminate the best way forward.

Media mentions

Media mentions:

Testimonials

Clients:

Testimonials:

Testimonials

“This research has us changing our thinking about the way we articulate what we do as a company.”

Fraser Corfield
Artistic Director
Australian Theatre for Young People

“I love the way you are working with us! I think it was a fantastic workshop. Really dynamic and all about co creation.”

Gill Nicol,
Director, Audience Engagement
Museum of Contemporary Art

“The four years of research were extremely well received in each of the participating countries. It allowed us to confirm ongoing funding for each year of the project and also to measure and refine each year’s program content - a highly satisfying outcome.”

Fenn Gordon
Senior Producer (previous) at Performing Lines

“Tandi brings savvy insight into the workings of arts and culture research, and contributes ideas from new angles and with a fresh perspective. Partnering with her helped to deepen my thinking - it was challenging and enriching.”

Morwenna Collett
Arts & Disability Expert

“Tandi is a delight to work with, because she is really outcome oriented in her work. She is great at identifying key insights and posing the hard questions in the most diplomatic way.”

Bridget Jones
Research and Analysis Manager
Museum of Applied Arts and Sciences

“You brought insightful perspective, rigour and focus to the evaluation and always showed a preparedness to work alongside the team to get the intent and nuance of the findings articulated.”

Karilyn Brown
CEO of Performing Lines

“THANK YOU for your exceptional hard work on this. It’s great, everything we asked for. Tight, concise and clean, provocative, helpful and evidenced. We are delighted!”

Jo Verrent
Senior Producer for the Unlimited Commissions Programme

“I’ve had requests from many asking for me to share the report with them. It’s so useful and easy to read.”

Isabelle Kingsley
Program Producer at the Museum of Applied Arts & Sciences

Listen to the Podcast:

The Theory of Creativity podcast explores tools, techniques and ideas for a stronger culture sector.

Tune in to the series as our Founder Tandi Palmer Williams speaks with leading thinkers in the fields of culture research, strategy and change.

Intro

Intro

If you’re going to change the world, you need powerful insights.

Patternmakers is a research agency. We use data to help good causes gain even more traction.

If you’re about bolder creativity, big ideas or connected communities, we’re here for you.

More from Patternmakers

More from Patternmakers

Recent projects:

Testimonials

Testimonials

Impacts from our research:

Growing the impact of touring in schools

Youth theatre and mental health

Shifting perceptions about disability

Developing audiences in regional places

Why Patternmakers

Why Patternmakers

What we help with:

Grow your reach

Test new ideas

Evaluate your impact

Advocate for change

Secure funding

Build consensus

Media mentions

Media mentions

Media mentions:

Testimonials

Testimonials

Clients:

Testimonials:

“This research has us changing our thinking about the way we articulate what we do as a company.”

Fraser CorfieldArtistic DirectorAustralian Theatre for Young People

“I love the way you are working with us! I think it was a fantastic workshop. Really dynamic and all about co creation.”

Gill Nicol,Director, Audience EngagementMuseum of Contemporary Art

“The four years of research were extremely well received in each of the participating countries. It allowed us to confirm ongoing funding for each year of the project and also to measure and refine each year’s program content - a highly satisfying outcome.”

Fenn GordonSenior Producer (previous) at Performing Lines

“Tandi brings savvy insight into the workings of arts and culture research, and contributes ideas from new angles and with a fresh perspective. Partnering with her helped to deepen my thinking - it was challenging and enriching.”

Morwenna CollettArts & Disability Expert

“Tandi is a delight to work with, because she is really outcome oriented in her work. She is great at identifying key insights and posing the hard questions in the most diplomatic way.”

Bridget JonesResearch and Analysis ManagerMuseum of Applied Arts and Sciences

“You brought insightful perspective, rigour and focus to the evaluation and always showed a preparedness to work alongside the team to get the intent and nuance of the findings articulated.”

Karilyn BrownCEO of Performing Lines

“THANK YOU for your exceptional hard work on this. It’s great, everything we asked for. Tight, concise and clean, provocative, helpful and evidenced. We are delighted!”

Jo VerrentSenior Producer for the Unlimited Commissions Programme

“I’ve had requests from many asking for me to share the report with them. It’s so useful and easy to read.”

Isabelle KingsleyProgram Producer at the Museum of Applied Arts & Sciences

More from Patternmakers

More from Patternmakers

Listen to the Podcast:

Connect:

Stay in touch on Instagram or LinkedIn.

Fraser Corfield
Artistic Director
Australian Theatre for Young People

Gill Nicol,
Director, Audience Engagement
Museum of Contemporary Art

Fenn Gordon
Senior Producer (previous) at Performing Lines

Morwenna Collett
Arts & Disability Expert

Bridget Jones
Research and Analysis Manager
Museum of Applied Arts and Sciences

Karilyn Brown
CEO of Performing Lines

Jo Verrent
Senior Producer for the Unlimited Commissions Programme

Isabelle Kingsley
Program Producer at the Museum of Applied Arts & Sciences