Why we’re here

We believe in the power of insight to help good causes change the world.

Data is hailed as ‘the new oil’, but collecting it, and applying it, is not straightforward.

Resources are tight, time is limited and 110% of your energy goes into your work. If it’s not done well, poor execution can actually be harmful to your goals.

At Patternmakers, we’re dedicated to helping good causes use research to create change. We prioritise people and planet over profit, and only work on projects that create a better world.

At Patternmakers, we draw on methodologies from finance, economics, market research and sociology. Perhaps even more importantly, we are fluent in the different languages of culture, government and the private sectors.

Our gift is making research engaging and useful, and cutting the technical talk and the jargon.

The bottom line is that good causes can gain momentum, whether it’s reaching more people, securing that new partnership, or delivering even more impact in the world.

Our focus:

We’re aligning our work with the UN Sustainable Development Goals and in particular Goal 3: Ensure healthy lives and promote well-being for all at all ages.

From 2025 to 2028, we’re focussing on creative wellbeing, and it’s potential to create a happier, healthier world.


Our Founder

Patternmakers was founded by research consultant Tandi Palmer Williams, who saw an opportunity to help cultural and community organisations do even more good in the world.

Originally trained in economics and finance, Tandi has a knack for turning data into gold. She’s built a track record of delivering on complex briefs, turning technical mountains into manageable molehills and helping teams be informed and inspired by evidence.

Having worked with creative organisations of all different shapes and sizes, from the Royal Opera House in Covent Garden to government agencies, community theatre-makers and creative startups, she has learned how to make research engaging, meaningful and creative. 

Now leader of a team of contractors and specialists, she is dedicated to delivering research to strengthen purpose-driven organisations - and people just like you.