Why gather evidence?

Use audience research to understand your community and identify opportunities in the market.

Share your knowledge and develop thought leadership to secure headlines & contribute to issues of importance.

Gather ideas and conduct testing to refine new products, reduce your risk and innovate faster.

Conduct business modelling and craft compelling business cases that resonate with funders and donors.

Construct a theory of change, build evidence about your impact and assess the case for continued investment.

Design consultations and engage with stakeholders to illuminate the best way forward.

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