We worked with the Sunshine Coast Council and Sunshine Coast Arts Foundation (SCAF) to undertake audience and market research.
The research heard from over 600 participants both living on or visiting the Sunshine Coast, to identify insights and opportunities for arts and culture events in 2020 and beyond. This involved designing and administering an online survey of audiences, conducting interviews with community and industry stakeholders, and focus groups with locals and visitors of different backgrounds.
Our final report highlighted key insights and outlined priority opportunities for market and audience development for the Sunshine Coast region.