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Evaluating the Impact of NGA Exhibition Touring

Patternmakers is working with the National Gallery of Australia to evaluate the impact of exhibition touring across the country.

In 2023 and 2024, Patternmakers is working with the National Gallery of Australia and regional galleries around the country to evaluate the impact of NGA tours.

Each year, the National Gallery of Australia creates and tours a range of exhibitions, from contemporary and historical works by Australian and international artists. The tours range from large-scale exhibitions with complex needs for climate controlled spaces, to virtual reality experiences and Art Cases able to travel to schools, libraries and aged care homes to inspire creativity, inclusivity, and learning.

Patternmakers will be collaborating with the NGA team and regional galleries to gather data and understand how audiences and communities engage and interact with tours, what they take away, and how all involved can work together to continue growing the impact of Australia’s largest collection in regional places.

 

Take the survey

Have you engaged with a National Gallery of Australia touring exhibition? Whether that be the Terminus VR experience, the Know My Name: Australian Women Artists exhibition or Patricia Piccinini's Skywhales, we want to hear from you. 

In June 2024, The National Gallery of Australia, in partnership with galleries around Australia, is launching a survey of Australian visitors to touring exhibitions. We want to know what touring exhibitions resonate with you - and how Australian communities can get even more value from access to the national collection. 

This short survey only takes 10-15 minutes, and by participating, you can enter the draw to win one of 3 x $200 Mastercard e-giftcards.

By entering the survey you are consenting to Patternmakers’ Privacy Policy.

Image credit: Patricia Piccinini, Skywhale, 2013, National Gallery of Australia.

 

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Partnering with Abbotsford Convent's PIVOT program to provide research insights

Patternmakers is working with the PIVOT program at Abbotsford Convent, a program aimed at providing independent artists with resources and space as they adapt to a ‘post-pandemic’ sector

Patternmakers joined the PIVOT program at Abbotsford Convent last year, a program aimed at providing independent artists with resources and space as they adapt to a ‘post-pandemic’ sector. Our role was to equip participating artists with research insights and evaluation opportunities they might not have had access to otherwise.

Our role has involved facilitating discussions between participants, presenting audience research from the Audience Outlook Monitor, conducting depth interviews with lead artists, producing case studies, and conducting two surveys of lead artists, collaborators and audience members.

Look out for our final report, coming soon in April.

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Growing arts audiences in the Sunshine Coast region

Patternmakers collaborate Sunshine Coast Council and Sunshine Coast Arts Foundation (SCAF) to grow arts and culture audiences in the local region through an audience and market research project.

We worked with the Sunshine Coast Council and Sunshine Coast Arts Foundation (SCAF) to undertake audience and market research.

The research heard from over 600 participants both living on or visiting the Sunshine Coast, to identify insights and opportunities for arts and culture events in 2020 and beyond. This involved designing and administering an online survey of audiences, conducting interviews with community and industry stakeholders, and focus groups with locals and visitors of different backgrounds.

Our final report highlighted key insights and outlined priority opportunities for market and audience development for the Sunshine Coast region.

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Growing audiences at Sydney Observatory

We conducted visitor research for the Sydney Observatory with 2,000 Sydneysiders and tourists to understand motivations and barriers to attendance.

We conducted visitor research for the Sydney Observatory, including focus groups, mini group sessions and a survey of over 2000 Sydneysiders and tourists to understand motivations and barriers to attendance.

The insight derived from this research shaped the development of future Observatory events, programs and experiences. It informed decisions about branding, marketing, exhibitions, and programs for the future of MAAS.

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Audience Development Case Studies for the Australia Council

In 2017, we travelled around Australia to interview selected organisations about their audience development work for the Australia Council for the Arts.

In 2017 we travelled around Australia to interview selected organisations about their audience development work for the Australia Council for the Arts.

The organisations involved were Orange Civic Centre, Secret Garden Festival, Murray Art Museum Albury, Arts Centre Melbourne and SA Writers Centre.

The resulting case studies investigate best practice in audience development in the arts and culture sector, exploring activities such as community engagement, customer relationship management, data-informed decision-making and education.

Image Credit: https://australiacouncil.gov.au/advocacy-and-research/audience-data-and-advocacy-tools/

 
 

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Audience Research and Development Plans for four regional arts facilities in Victoria

In 2017 and 2018 we worked with four regional arts facilities in Victoria on new audience development plans, with support through Creative Victoria's Full House Program.

In 2017 and 2018, we worked with four regional arts facilities in Victoria, The Cube, COPACC, Castlemaine Art Museum and Horsham Town Hall, on new audience development plans, with support through Creative Victoria's Full House Program.

To deliver the audience development plans, we first undertook research and analysis into both current audiences and segments of the wider community. This involved a questionnaire design for an online survey, as well as conducting interviews with community leaders, and focus groups with members of the public.

We subsequently facilitated an interpretation workshop and audience development planning process for each facility to build evidence-based strategies. We worked with each organisation to implement the plans, monitor and evaluate progress.

Image Credit: www.visitmelbourne.com/regions/the-murray/see-and-do/art-and-culture/performing-arts/the-cube-wodonga

 
 

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