Why we created the Culture Panel, and what it means for Australian culture
In 2023, we’ve formalised the Culture Panel, as a database of Australians willing to participate in research about culture, creativity and community. It is founded on the belief that when audiences and culture organisations work together, good things happen.
How did it begin?
At Patternmakers, we’ve been working on research dedicated to culture, creative and community sectors for seven years now. In that time, we’ve heard from over 100,000 participants (crazy huh?), gathering their views, experiences and insights to help make Australian culture and communities stronger.
But it was during the pandemic that we realised there was a new way for us to be working…
Why research is valuable for audiences
In the pandemic, it really hit home that many audiences want to see arts and culture thrive in their communities. They’re willing to contribute time and complete surveys. In fact, many people get a buzz out of being asked. They like helping out - and seeing the questions that arts organisations are asking.
Feedback and input from Australian audiences helps artists, cultural organisations and community causes make better decisions. It improves people’s experiences at projects and events, it helps venues improve their accessibility, and it ensures that every Australian has access to quality cultural experiences.
Why the Culture Panel
Initially, we wanted to keep in touch with past respondents, in case further research was needed, or we wanted to dive deeper into a topic.
Our goal was to provide a way for audiences to opt-in to being contacted - and for artists and organisations to have a way to find research participants.
In 2023, we decided to formalise the Culture Panel to make research easier, more transparent and better quality for all involved.
Those who have been following our work might notice that our process for opting in now has a lot more detail, so audiences can make informed decisions about whether they want to participate.
What is it being used for?
Thousands of Australians are already participating in research through the panel, on topics like:
How cost-of-living pressures are affecting audiences attendance at events
Exhibition ideas at major cultural institutions
Barriers to audience participation in digital theatre and performance
How performing arts organisations can best connect with potential attendees.
What makes research worthwhile
We’re committed to research that adds value. We’re conscious that the way we approach research is important, and we want the experience to strengthen relationships that audiences have with artists and cultural organisations. This is why we…
Keep surveys as short and sweet as possible - ensuring that most people complete them in 10 minutes or less
Incentivise participants with generous incentives that reflect the time and expertise shared
Share the results of research with people who participated, including what changes are being made as a result of the findings
Continually strengthen our systems for data protection and privacy, and minimise storage of personally identifiable information.
Our hopes for the panel are that it provides value to both audiences and cultural organisations, improves Australian cultural research, and ultimately contributes to a more vibrant culture sector in Australia.
If you have questions or suggestions, we’d love to hear from you at info@thepatternmakers.com.au
Haven’t yet joined?
If you attend events like concerts, festivals or exhibitions, and you’re willing to participate in research once in a while, The Culture Panel is for you.
Click the button below to join, and hear about the latest research research opportunities, like surveys or focus groups. As well as the warm, fuzzy feeling of supporting the arts and the satisfaction of having your voice heard, you’ll also be in the running for some great incentives (more on that below!).
Image Credit: Missy Husband, Adelaide Fringe Festival 2023. Courtesy of Adelaide Fringe.