In this Audience Outlook Monitor report, ‘City Lights to Red Dirt’, we look at the geographic trends in data collected from past attendees to cultural events, comparing audiences in big cities, outer suburbs and the regions.
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Our Senior Research Analyst, Bianca Mulet, attended the AMA Conference 2023, with the theme being ‘audiences at the heart’. Read the article for her 4 key insights from the conference.
Download the August 2023 State Snapshot reports to discover the top trends in audience behaviour at a state-level.
August 2023 results from the Audience Outlook Monitor are now available. Explore 7 topics around current audience behaviour, presenting the datapoints you need for strategic planning, forecasting attendances, remodelling subscriptions and targeted marketing in 2023 and beyond.
Read about the findings and download the National Snapshot report.
Data is available to explore in a dynamic dashboard, which can be filtered by artform and region.
The dashboard is publicly available, click more to find out how to login.
Why we created the Culture Panel, and what it offers.
We share the story of the Panel, and how it came to be.
Inflationary pressures are impacting three key audience segments, Older and Bolder, Family Frugality, and Young and Restless, in different ways. Read for the insights on each, and suggestions on targeted marketing strategies to ensure no one gets left behind.
Download the April 2023 State Snapshot reports to see how inflationary pressures are being experienced differently across the country.
In our latest Audience Outlook Monitor webinar, discussing the April 2023 results on how rising inflation is impacting audiences, Tandi Palmer Williams spoke to Ella Huisman, Executive Director – Audience at Adelaide Fringe, about one of the most successful campaigns of the year so far.
April 2023 results from the Audience Outlook Monitor are now available. Get the details on how the attendance outlook varies across three key audience segments and the programming, marketing, and ticketing opportunities that exist to improve consumer confidence.
Read about the findings and download the Live Attendance Update.
How are museums in Australia and Aotearoa conducting visitor research? Click to read our insights on tried and tested methods, such as surveying, to newer strategies like interactive technology.
Join Tandi Palmer Williams from Patternmakers and a special guest as they discuss the latest insights related to arts audiences and the economic outlook in 2023.
The wild ride of the lockdown era is now behind us, so it’s time for a clear-eyed look at where we’ve landed. In this article, we share the topics that we’ll be researching this year, to ensure you can plan for the challenges and opportunities of the post-pandemic years.
Download the Access Report to find out more about how the state of access in our sector has changed, case studies to demonstrate the data through lived experience, and resources and tips to prioritise the access needs of audiences.
Download the October 2022 snapshot reports for key states/territories for tailored insights into how Australian audiences are settling into the post-COVID landscape.
October 2022 results from the Audience Outlook Monitor are now available, covering current attendance levels, financial barriers, re-entry anxiety and the desire for innovative arts experiences.
Read about the findings and download the Live Attendance Update.
Join Tandi and Liz Tomkinson, Manager, Multi-Year Investment at Australia Council for the Arts on Wednesday 26 October, as they discuss the latest audience insights from October 2022.
August 2022 results from the Audience Outlook Monitor are now available, covering current attendance, spending levels, competing priorities and key barriers.
Read about the findings and download the National Snapshot Report.
Join Tandi and Andy Donovan, Director of Multi-Year Investment at the Australia Council for the Arts on Wednesday 24 August, as they discuss the latest audience insights from August 2022.
Young people are more confident and active than other audiences — though some barriers to attendance remain.
Download the Young People Fact Sheet to discover the attendance outlook for Gen Z and Millennial audiences and key takeaways for encouraging their attendance in light of the challenges.