Without evidence, we are flying blind. In this post we share the Patternmakers manifesto on the power of evidence.

We believe that the difference between those who are serious about their cause, and those who aren’t, is evidence.

When we take the time to examine the evidence, and rigorously reflect, we see more clearly what we need to do. We understand opportunities with greater clarity, we prioritise more effectively. We prioritise based on what truly matters - not whim. And we build consensus with stakeholders more quickly.