Patternmakers 18/9/23 Patternmakers 18/9/23

Privacy Collection Statement for the Australian Ballet and the Australian Ballet School research participants

This page lets you know about the Australian Ballet and Australian Ballet School survey and what information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

About the study

The Australian Ballet in partnership with the Australian Ballet School are conducting research into participation and career pathways for Australian dancers.

The study aims to better understand dance participation in Australia in the current, post COVID landscape, identify motivations and barriers and investigate how wider and more diverse participation in ballet can be encouraged.

This survey is for current teachers or owners of dance schools in Australia, and past or current dance school students and their parents. We want to hear from people from all backgrounds.

This survey is being delivered by the Australian Ballet and the Australian Ballet School’s research partner for this study, Patternmakers Pty Ltd (Australia, ABN 97 627 469 649). Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here.

Participating is completely optional. Your survey responses will be anonymous and confidential.

Below, you can read the privacy collection statement for the study.

Privacy collection statement

Introduction

Patternmakers respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) ("Privacy Act"). As an Australian research organisation, Patternmakers also adheres to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code click here.

On the first page of the survey, you will be presented with a privacy statement. By clicking ‘Next’ to Start the survey, you are indicating that you acknowledge the statement and consent to this Privacy Collection Statement.

The survey will ask about your views on dance in Australia. To help interpret responses, the survey will also ask you some questions about your demographic information, however it will not ask for any personally-identifiable information like your name or email address.

Your survey responses will be anonymous.

This anonymous data will be collected and stored offshore via Alchemer (formerly SurveyGizmo) at www.alchemer.com, a well-known survey software platform based in the USA. Alchemer LLC is committed to complying with international regulations including GDPR. You can read more about Alchemers’ Privacy Policy here www.alchemer.com/privacy.

At no point, will Alchemer ask for your name, phone number or email address or any personally identifiable information. Please take care in your written answers that you don’t provide personalised information.

The survey is set up to stop the storage of any type of identifying information like Geodata, IP address, and email invite data.

If the survey is anonymous, how will I enter the prize draw?

At the end of the survey, you will be given the option to go in the draw to win a prize. Running a prize helps us motivate participation and hear from a range of people.

If you click next, you will be taken to a separate, and secure platform Checkbox Survey at www.checkbox.com, where you will have the option to enter the draw by providing your email address. Your email address will be stored separately from your survey response, so your responses will remain anonymous and confidential. This is being administered via Checkbox Survey (Australia), which complies with the Australian Privacy Act. Once the prize draw is complete, we dispose of the email addresses that were opted into the draw.

Checkbox Survey data is stored securely on servers hosted in Australia. You can read more about Checkbox Privacy Policy here: www.checkbox.com/privacy_policy/ and their data hosting in AWS centres here.

You may also be asked if you are open to participating in further research on this topic, as the researchers, Patternmakers, maintain a Research Participant Database, which you can join to participate in future audience research projects. Communications will be sent to your email via Sendinblue (EU) or MailChimp (US) who uphold your privacy rights and comply with international privacy regulations including GDPR. You can read more about the privacy policies here; Checkbox Survey (Australia), Sendinblue (EU) and MailChimp (US). Your email address will only ever be used for research, and will never be used, or sold, for any other purpose.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with our company’s overall Privacy Policy. We will not use or disclose your personally identifiable information provided for research for the purpose of advertising, promotions or direct marketing activities.

If you have participated in our research, we will only re-contact you if you were informed of this, opt-ed in, or we have valid reasons to believe a genuine research concern warrants such re-contact. You can opt-out or unsubscribe at any time.

Questions

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us immediately using the following email: info@thepatternmakers.com.au

Patternmakers 17/7/23 Patternmakers 17/7/23

Privacy Collection Statement for Australian Chamber Orchestra research participants

This page lets you know about the ACO audience survey and what information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

About the study

In 2023, the Australian Chamber Orchestra (ACO) is working with Patternmakers to gather new insights about Australian audiences.

This survey represents a landmark research project for the company, which will inspire and inform its work in years to come. Its goal is to reach a broad and diverse audience and remain at the forefront of chamber music internationally.

This survey is for past attendees of the ACO, including those who haven’t attended an ACO event recently. We want to hear from people from all backgrounds.

This survey is being delivered by the ACO’s research partner for this study, Patternmakers Pty Ltd (Australia, ABN 97 627 469 649). Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here.

Participating is completely optional. Your survey responses will be anonymous and confidential.

Below, you can read the privacy collection statement for the study.

Privacy collection statement

Introduction

The survey will ask about your views on attending art exhibitions, as well as your general behaviours and level of interest in attending arts and culture events. To help interpret responses, the survey will also ask you some questions about your demographic and health information, however it will not ask for any personally-identifiable information like your name or email address.

Your survey responses will be anonymous.

The survey is set up to stop the storage of any type of identifying information like Geodata, IP address, and email invite data.

If the survey is anonymous, how will I enter the prize draw?

At the end of the survey, you will be given the option to go in the draw to win a prize. Running a prize helps us motivate participation and hear from a range of people.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

Questions

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us immediately using the following email: info@thepatternmakers.com.au

Patternmakers 1/6/23 Patternmakers 1/6/23

Privacy Collection Statement for National Gallery of Australia research participants

This page lets you know about the National Gallery of Australia audience survey and what information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

About the study

Patternmakers is undertaking an evaluation study to understand the impact of the National Gallery of Australia’s (“National Gallery”) exhibition touring program, and identify opportunities for improving the program in future.

This survey is for past attendees of the galleries around Australia (including National Gallery and participating focus venues), including those who haven’t attended an exhibition recently. We want to hear from people from all backgrounds.

This survey is being delivered by the National Gallery’s research partner for this study, Patternmakers Pty Ltd (Australia, ABN 97 627 469 649). Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here.

Participating is completely optional. Your survey responses will be anonymous and confidential. If you elect to share your email address as part of the prize draw, this will not be linked to your responses in any way.

Below, you can read the detailed privacy collection statement for the study.

Privacy collection statement

Introduction

The survey will ask about your views on attending art exhibitions, as well as your general behaviours and level of interest in attending arts and culture events. To help interpret responses, the survey will also as you some questions about your demographic information, however it will not as for any personally-identifiable information like your name or email address.

Your survey responses will be anonymous. This is ensured via survey settings which prevent IP addresses being stored.

This anonymous data will be collected and stored offshore via Alchemer (formerly SurveyGizmo) at www.alchemer.com, a respected survey software platform based in the USA. Alchemer LLC is committed to complying with international regulations including GDPR. You can read more about Alchemers’ Privacy Policy here www.alchemer.com/privacy.

The survey is set up to stop the storage of any type of identifying information like Geodata, IP address, and contact details.

If the survey is anonymous, how will I enter the prize draw?

At the end of the survey, you will be given the option to go in the draw to win a prize. Running a prize helps us motivate participation and hear from a range of people.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and administering the prize draw in accordance with our company’s overall Privacy Policy and the Prize Draw terms and conditions. We will not use or disclose your personally identifiable information provided for research for the purpose of advertising, promotions or direct marketing activities.

Questions

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us immediately using the following email: info@thepatternmakers.com.au

Prize draw terms & conditions:

Eligibility

Entry is open to anyone over 16 who has completed the National Gallery of Australia Exhibition Touring Impact Evaluation audience survey in June 2024
Employees or immediate family members of employees, associated with the National Gallery of Australia, participating regional galleries or Patternmakers are ineligible to enter.

Entry

The Promotion commences at 01:00AM AEDT 1/6/2024 and entries close at 11:59PM AEDT 30/6/2024 (Promotion Period).
To enter, Eligible Entrants must provide their email address at the end of the survey during the Promotion Period.
Only one entry per person.

Winning and prize conditions

The total value of the prize draw is AUD$600. This includes 3 x $200 Mastercard e-gift cards.
The winner will be randomly selected at 12:00pm AEDT on 15/07/2024 at 223 Liverpool Street, Darlinghurst NSW 2010.
The winner will be notified by phone/email within two (2) business days of the draw and prizes must be claimed within seven days after notification.
If there are any unclaimed or unwanted prizes within seven days, a subsequent prize draw will be conducted seven days later, at the same time and place as the original draw. Draws will be repeated as needed until a winner accepts the prize.

Further information:

For any further questions, please contact the research organisation at info@thepatternmakers.com.au

Patternmakers 30/9/22 Patternmakers 30/9/22

Privacy Collection Statement for NORPA research participants

This page lets you know about the NORPA audience survey and what information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

About the study

Northern Rivers Performing Arts (“NORPA”) is undertaking audience research to understand its audiences and identify opportunities for reaching more people in the future.

This survey is for past attendees of NORPA, including those who haven’t attended an event there recently. We want to hear from people from all backgrounds.

This survey is being delivered by NORPA’s research partner for this study, Patternmakers Pty Ltd (Australia, ABN 97 627 469 649). Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here.

Participating is completely optional. Your survey responses will be anonymous and confidential.

Below, you can read the privacy collection statement for the study.

Privacy collection statement

Introduction

The survey will ask about your views on attending NORPA shows and the organisation in general, as well as your level of interest in attending arts and culture events in future. To help interpret responses, the survey will also as you some questions about your demographic and health information, however it will not as for any personally-identifiable information like your name or email address.

Your survey responses will be anonymous.

The survey is set up to stop the storage of any type of identifying information like Geodata, IP address, and email invite data.

If the survey is anonymous, how will I enter the prize draw?

At the end of the survey, you will be given the option to go in the draw to win a prize. Running a prize helps us motivate participation and hear from a range of people.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

Questions

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us immediately using the following email: info@thepatternmakers.com.au

Patternmakers 29/8/22 Patternmakers 29/8/22

Privacy Collection Statement and Information for NGV Visitor Research Participants

Visitor research is being carried out at NGV by Patternmakers and Milicante Consulting to ensure it is delivering the best experiences it can. This page lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access it.

About the study

Visitor research is being carried out at the National Gallery of Victoria (NGV) by Patternmakers and Milicante Consulting to ensure it is delivering the best experiences it can.

Participation is completely optional, and results will only be viewed in aggregate. Your survey responses will be treated as anonymous and confidential. Below, you can read the privacy collection statement for the study.

Privacy collection statement

Introduction

Both Patternmakers and our fieldwork partner, Milicante Consulting, respect and uphold your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) ("Privacy Act"). As Australian research organisations, Patternmakers and Milicante Consulting adhere to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code click here.

This page lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

What personal information about you will be collected?

The survey will ask about your views on NGV and it’s exhibitions and events. To help interpret responses, the survey will also collect some demographic information. If you prefer not to answer demographic questions, you can select ‘Prefer not to say’.

This data will be collected via Web Survey Creator, an Australian online survey platform. All of your information, including any personally identifiable information, will be collected on servers located in Australia.

Please note that at the end of the survey, you will be given the option to go in the draw for the chance to win a prize. If you click next, you will be taken to a separate survey hosted on Web Survey Creator, where you will have the option to enter the draw by providing your email address and name. You will also be asked if you are open to participating in further research on this topic. If you indicate that you are interested, Patternmakers will collect your name and email address for the purpose of contacting you for other research opportunities, such as paid focus groups.

By selecting ‘yes’ you are indicating that you acknowledge the statement and consent to this Privacy Collection Statement. Your email address and other details will be treated as anonymous and confidential. Your email address will only ever be used for research.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with our Privacy Policy. We will not use or disclose your personally identifiable information provided for research for the purpose of advertising, promotions or direct marketing activities.

Who will Patternmakers disclose your personal information to?

We will not disclose any personally identifiable research information we collect from you unless we have your express prior consent and will only report the information you provide in an aggregate form that will not personally identify you. We will not disclose any personal information or personally identifiable research information to a third party for a purpose other than conducting our research unless we have your express prior consent or are required to do so by an Australian law or court/tribunal order.

In the course of conducting our research we may rely on third party service providers to host or store the data we collect, who may be located overseas. The names and locations of those suppliers are:

Microsoft, based in the U.S.

Web Survey Creator, based in Australia.

Milicante Consulting, based in Australia.

Mailchimp, The Rocket Science Group LLC, based in the U.S.

We will also take reasonable steps to ensure any service providers (and their employees and contractors) comply with relevant privacy regulations in their jurisdiction, as well as this Privacy Policy.

Questions and complaints

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us using the following contact details:

Operations Manager: info@thepatternmakers.com.au

Terms and conditions for the NGV Visitor Research 23/24 Prize Draw.

Eligibility

Entry is open to anyone over 16 who has completed the NGV Visitor Research Survey between July 2023 and June 2024.

Employees, immediate family members of employees, and employees of any company associated with NGV are ineligible to enter. This includes the research organisation, fieldwork contractor and supporting partners.

Entry

The Promotion commences at 01:00AM AEDT 01/07/2023 and entries close at 11:59PM AEDT 30/06/2024 (Promotion Period).

To enter, Eligible Entrants must provide their email address at the end of the survey during the Promotion Period. The prize draw is being administered via Web Survey Creator at https://www.websurveycreator.com/.

Only one entry per person.

Winning and prize conditions

The total value of the prize draw is AUD$499. This includes 1x $499 Apple e-gift card.

The winners will be randomly selected at 12:00pm AEDT on 04/07/2024 at 223 Liverpool Street, Darlinghurst NSW 2010.

Winners will be notified by email within two (2) business days of the draw and prizes must be claimed within seven days after notification.

If there are any unclaimed or unwanted prizes within seven days, a subsequent prize draw will be conducted seven days later, at the same time and place as the original draw. Draws will be repeated as needed until a winner accepts the prize.

Patternmakers 19/8/22 Patternmakers 19/8/22

Privacy Collection Statement for Centre for Creativity Survey Respondents

This page lets you know about the Centre for Creativity Feedback Survey and what information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

About the survey

Sydney Opera House’s Centre for Creativity (“Centre for Creativity”) is surveying past attendees for feedback on your experiences. As we begin a new year, the Centre for Creativity is reflecting on the impact of their work, and they'd love to know what you took away.

This survey is being delivered by the Centre for Creativity’s research partner for this study, Patternmakers Pty Ltd (Australia, ABN 97 627 469 649). Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here.

Participating is completely optional. Your survey responses will be anonymous and confidential.

Below, you can read the privacy collection statement for the study.

Privacy collection statement

Introduction

The survey will ask about you about your experiences at the Centre for Creativity and any ideas you might have for the venues’s future. To help interpret responses, the survey will also as you some questions about your demographic information, however it will not as for any personally-identifiable information like your name or email address.

Your survey responses will be anonymous.

The survey is set up to stop the storage of any type of identifying information like Geodata, IP address, and email invite data.

If the survey is anonymous, how will I enter the prize draw?

At the end of the survey, you will be given the option to go in the draw to win a prize. Running a prize helps us motivate participation and hear from a range of people.

If you choose to enter the draw, and click next, you will be taken to a separate, secure platform called Checkbox Survey at www.checkbox.com, where you will have the option to enter the draw by providing your email address.

Your email address will be stored separately from your survey response, so your survey responses will remain anonymous.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with our company’s overall Privacy Policy.

Questions

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us immediately using the following contact details:

Jodie Bombardier, Operations Manager: info@thepatternmakers.com.au

Patternmakers 10/8/22 Patternmakers 10/8/22

Privacy Collection Statement and Information for ACMI Visitor Research Participants

Visitor research is being carried out at ACMI by Patternmakers and Milicante Consulting to ensure the museum is delivering the best experiences it can. This page lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access it.

About the study

Visitor research is being carried out at ACMI by Patternmakers and Milicante Consulting to ensure the museum is delivering the best experiences it can.

Privacy collection statement

Introduction

Both Patternmakers and our fieldwork partner, Milicante Consulting, respect and uphold your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) ("Privacy Act"). As an Australian research organisation, Patternmakers also adheres to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code click here.

This page lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

What personal information about you will be collected?

The survey will ask about your views on ACMI and it’s exhibitions and events. To help interpret responses, the survey will also collect some demographic information. If you prefer not to answer demographic questions, you can select ‘Prefer not to say’.

Please note that at the end of the survey, you will be given the option to go in the draw for the chance to win a prize. If you click next, you will be taken to a separate survey hosted on Web Survey Creator, where you will have the option to enter the draw by providing your email address and name. You will also be asked if you are open to participating in further research on this topic. If you indicate that you are interested, Patternmakers will collect your email address, name and postcode for the purpose of contacting you for other research opportunities, such as paid focus groups.

By selecting ‘yes’ you are indicating that you acknowledge the statement and consent to this Privacy Collection Statement. Your email address will be stored separately from your survey response, so your responses will remain anonymous and confidential. Your email address will only ever be used for research.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

Who will Patternmakers disclose your personal information to?

Microsoft, based in the U.S.

Web Survey Creator, based in Australia.

Milicante Consulting, based in Australia.

Mailchimp, The Rocket Science Group LLC, based in the U.S.

Questions and complaints

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us using the following contact details:

Sara Mason, Manager, Business Operations: info@thepatternmakers.com.au

Terms and conditions for the ACMI Visitor Research 23/24 Prize Draw.

Eligibility

Entry is open to anyone over 16 who has completed the ACMI Visitor Research Survey from August 2023 to June 2024.

Employees, immediate family members of employees, and employees of any company associated with ACMI are ineligible to enter. This includes the research organisation, fieldwork contractor and supporting partners.

Entry

The Promotion commences at 01:00AM AEDT 1/08/2023 and entries close at 11:59PM AEDT 30/06/2024 (Promotion Period).

To enter, Eligible Entrants must provide their email address at the end of the survey during the Promotion Period. The prize draw is being administered by Patternmakers via Web Survey Creator at https://www.websurveycreator.com/.

Only one entry per person.

Winning and prize conditions

The total value of the prize draw is AUD$500. This includes 1x $500 Apple e-gift card.

The winners will be randomly selected at 12:00pm AEDT on 01/07/2024 at 223 Liverpool Street, Darlinghurst NSW 2010.

The prize draw is organised by Patternmakers and winners will be notified by email within two (2) business days of the draw and prizes must be claimed within seven days after notification.

Patternmakers 9/8/22 Patternmakers 9/8/22

Patternmakers' Privacy Policy

Privacy is important to us. This page sets out our Privacy Policy.

Introduction

Patternmakers Pty Ltd (ABN 97 627 469 649) respects and upholds your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) ("Privacy Act"). Patternmakers Pty Ltd also adheres to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code click here.

This Privacy Policy for Patternmakers Pty Ltd (“Patternmakers”) lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you. You can also find out here how to change inaccurate personal information and how to opt out of receiving communications from us.

What personal information about you does Patternmakers collect and hold?

The information Patternmakers collect could include name, email address, IP address, age, gender, postcode, household income, opinions and feedback in relation to cultural experiences. When providing personal information you have the option of remaining anonymous or to use a pseudonym to be identified by. However, in certain circumstances, such as where we receive your contact details from a third party or where the research data itself may potentially allow for identification, this may not be practicable.

Depending on the nature of the research we conduct, we may also collect sensitive information from you, including country of birth, health and family information. Sensitive information will only be collected with your prior consent, and only if it is directly related to, or reasonably necessary for, the research we conduct. Sensitive information will only be collected in anonymous surveys, so that your information remains confidential.

How does Patternmakers collect and hold your personal information?

Patternmakers will generally collect your personal information directly from you in the course of you participating in our research and/or online surveys. However, we may also from time to time collect personal information about you from third parties, such as supporting partners. If so, we will inform you as soon as practicable of this collection and the circumstances of this collection.

If you are a respondent to a survey, Patternmakers will generally collect your personal information via Checkbox Survey at www.checkbox.com , Web Survey Creator at www.websurveycreator.com or via Alchemer (formerly SurveyGizmo) at www.alchemer.com. The information collected is only for research purposes, and no personally identifiable information will ever be used for marketing.

Web Survey Creator data is stored securely on servers hosted in Australia. You can read more about Web Survey Creator Privacy Policy here: www.websurveycreator.com/privacy_policy.aspx.

Alchemer survey data is stored securely on servers hosted in the USA. Alchemer is committed to complying with international regulations including GDRP. You can read more about Alchemer’s Privacy Policy here: www.alchemer.com/privacy/.

We may also collect personal information in Sendinblue at www.sendinblue.com and MailChimp at www.mailchimp.com if you opt-in to join our database of research participants or if you subscribe to a newsletter from our website, www.thepatternmakers.com.au.

You can read more about Sendinblue’s Privacy Policy here: https://www.sendinblue.com/legal/privacypolicy/. Sendinblue uphold your privacy rights and comply with privacy regulations under the GDPR.

You can read more about MailChimp’s Privacy Policy here: www.mailchimp.com/legal/privacy/. MailChimp complies with Australian Privacy Law (Privacy Act 1988 (Cth) for its storage of customer data.

If you register to attend a Patternmakers event your information would be collected via EventBrite, www.eventbrite.com.au.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with this Privacy Policy. We will not use or disclose your personally identifiable information provided for research for the purpose of advertising, promotions or direct marketing activities. If you declined to participate in our research, there are limited circumstances where we may use your personal information to re-contact you for a research purpose, but only if we have valid reasons to believe a genuine research concern warrants such re-contact. If you have participated in our research, we will only re-contact you if you were informed of this, opt-ed in, or we have valid reasons to believe a genuine research concern warrants such re-contact.

Patternmakers may also collect personal information (name, email address or postal address) when you provide it to receive specific services, such as contracting us to deliver research services, or buying a ticket to an event. This information is stored in secure databases. As a customer of Patternmakers, your email address may be added to a mailing list, as purchasing from us is an indication that you want to hear about our services. However, you can unsubscribe at any time. The information you provide will not be used for any other purpose without your consent. You can choose not to receive such information.

Who will Patternmakers disclose your personal information to?

In the course of conducting our research we may rely on third party service providers to host or store the data we collect who are located overseas. The names and locations of those suppliers are:

Checkbox Survey Inc., based in the U.S., data stored on servers hosted in Australia.

Alchemer LLC, based in the U.S.

WolfBrown LLC, based in the U.S.

SendinBlue Inc, based in Europe.

MailChimp, The Rocket Science Group LLC, based in the U.S.

Microsoft, based in the U.S.

Openness

You have the right to request access to any personal information we hold about you. You can request this information by contacting the Privacy Officer at the details listed below. Where we hold information that you are entitled to access, we will respond to your request in a reasonable time and endeavour to provide you with a suitable range of choices as to how access is provided (e.g, emailing or mailing it to you). A fee may be charged to cover the cost of retrieval. However this fee will not be excessive and will only apply to the facilitation of your request.

If at any time you believe that personal information we hold about you is incorrect, incomplete or inaccurate, then you may request amendment of it and we will either amend the information or make a record of your comment, as we think appropriate.

Questions and complaints

If you have any questions about this Privacy Policy or believe that we have at any time failed to keep one of our commitments to you to handle your personal information in the manner required by the Privacy Act, the APPs or the Code, then we ask that you contact us immediately using the following email: info@thepatternmakers.com.au

We will respond and advise whether we agree with your complaint or not. If we do not agree, we will provide reasons. If we do agree, we will advise what (if any) action we consider it appropriate to take in response. If you are still not satisfied after having contacted us and given us a reasonable time to respond, then we suggest that you contact the Office of the Australian Information Commissioner by:

Phone: 1300 363 992 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas:+61 2 9284 9749

TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)

TIS: Translating and Interpreting Service: 131 450 (If you don’t speak English or English is your second language and you need assistance and ask for the Office of the Australian Information Commissioner)

Post: GPO Box 2999 Canberra ACT 2601

Fax: +61 2 9284 9666

Email: enquiries@oaic.gov.au

Patternmakers Website

When visiting Patternmakers’ web site, the site server makes a record of the visit and logs the following information for statistical and administrative purposes:

the user’s server address – to consider the users who use the site regularly and tailor the site to their interests and requirements;
the date and time of the visit to the site – this is important for identifying the website’s busy times and ensuring maintenance on the site is conducted outside these periods;
pages accessed and documents downloaded – this indicates to Patternmakers which pages or documents are most important to users and also helps identify important information that may be difficult to find;
duration of the visit – this indicates to us how interesting and informative Patternmakers site is to candidates; the type of browser used – this is important for browser specific coding
In order to optimise Patternmakers web site and better understand it’s usage, we collect the visiting domain name or IP address, Computer Operating System, Browser Type and Screen Resolution

A cookie is a piece of information that an Internet web site sends to your browser when you access information at that site. Cookies are either stored in memory (session cookies) or placed on your hard disk (persistent cookies). The Patternmakers web site does not use persistent cookies. Upon closing your browser the session cookie set by this web site is destroyed and no Personal Information is maintained which might identify you should you visit our web site at a later date.

Be in the loop

Patternmakers 9/8/22 Patternmakers 9/8/22

Privacy Collection Statement and Information for Participants

The Audience Outlook Monitor is being delivered in Australia as a collaboration between arts and culture organisations, and two research organisations, Wolf Brown (USA) and Patternmakers (Aus). This page lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the information we hold.

About the study

The Audience Outlook Monitor is designed to help artists and cultural organisations adapt to the needs of audiences, in the context of changing conditions presented by the COVID-19 pandemic.

It is being delivered in Australia as a collaboration between arts and culture organisations, and two research organisations, WolfBrown (USA) and Patternmakers Pty Ltd (Australia, ABN 97 627 469 649).

Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here. WolfBrown is an agency based in the USA, which provides market research and consulting support for arts and culture organisations. You can read more about its work here.

The Audience Outlook Monitor is being delivered with support from the Australia Council for the Arts, Creative Victoria, Create NSW, Arts Queensland, Department of the Premier and Cabinet (Arts South Australia), Department of Local Government, Sport and Cultural Industries (DLGSC) WA and artsACT. It is being delivered in collaboration with arts and culture organisations across Australia, who are deploying the survey with a sample of their audience. The results are then being aggregated to provide a national picture of audiences.

If you have received an invitation to complete the survey, it is because an arts/culture organisation values your perspective and the sector is relying on insight from audiences about attending arts and cultural events. You may have also provided your email address at the completion of an Audience Outlook Monitor survey to opt-in to join the Research Participant Database panel.

Participating in the survey is completely optional, and results will only be viewed in aggregate. Your survey responses will be treated as anonymous and confidential. Below, you can read the privacy collection statement for the study.

Privacy Collection Statement

Introduction

Both WolfBrown and Patternmakers respect and uphold your rights under the Australian Privacy Principles contained in the Privacy Act 1988 (Cth) ("Privacy Act"). As an Australian research organisation, Patternmakers also adheres to the Privacy (Market and Social Research) Code 2014 (“Code”). For more information about the Privacy Act, the Australian Privacy Principles and the Code click here.

This page lets you know what personal information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you. You can also find out here how to change inaccurate personal information and how to opt out of receiving communications from us.

What personal information about you will be collected?

The survey will ask about your views on attending arts and cultural events. To help interpret responses, the survey will also collect some demographic information. It will also ask about your perspective on restrictions related to COVID-19. All demographic and COVID-19 related questions are optional.

This data will be collected and stored offshore via Alchemer (formerly SurveyGizmo) at www.alchemer.com, a well-known survey software platform based in the USA. Alchemer LLC is committed to complying with international regulations including GDPR. You can read more about Alchemers’ Privacy Policy here www.alchemer.com/privacy.

At no point, will Alchemer ask for your name, phone number or email address. However, like many websites, the software does track your IP address.

Please note that at the end of the survey, you will be given the option to go in the draw to win a prize. If you click next, you will be taken to a separate, and secure platform SendinBlue (EU) at www.sendinblue.com, where you will have the option to enter the draw by providing your email address. As your email address will be stored separately from your survey response, your responses will remain anonymous and confidential.

You will also be asked if you are open to participating in further research on this topic, as the researchers, Patternmakers, maintain a Research Participant Database, which you can join to participate in future audience research projects. Communications will be sent to your email via SendinBlue (EU).

SendinBlue (EU) comply with international privacy regulations including GDPR. You can read more about SendinBlue privacy policy here. Your email address will only ever be used for research, and will never be used, or sold, for any other purpose.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

Who will Patternmakers disclose your personal information to?

In the course of conducting our research we may rely on third party service providers to host or store the data we collect who are located overseas. The names and locations of those suppliers are:

Alchemer LLC, based in the U.S.

WolfBrown LLC, based in the U.S.

MailChimp, The Rocket Science Group LLC, based in the U.S.

Microsoft, based in the U.S.

Sendinblue Inc, based in Europe.

Openness

Questions and complaints

Phone: 1300 363 992 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas:+61 2 9284 9749

TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)

Post: GPO Box 2999 Canberra ACT 2601

Fax: +61 2 9284 9666

Email: enquiries@oaic.gov.au

Collection statement for Patternmakers website

When visiting Patternmakers’ web site, the site server makes a record of the visit and logs the following information for statistical and administrative purposes:

the user’s server address – to consider the users who use the site regularly and tailor the site to their interests and requirements;
the date and time of the visit to the site – this is important for identifying the website’s busy times and ensuring maintenance on the site is conducted outside these periods;
pages accessed and documents downloaded – this indicates to Patternmakers which pages or documents are most important to users and also helps identify important information that may be difficult to find;
duration of the visit – this indicates to us how interesting and informative Patternmakers site is to candidates; the type of browser used – this is important for browser specific coding
In order to optimise Patternmakers web site and better understand it’s usage, we collect the visiting domain name or IP address, Computer Operating System, Browser Type and Screen Resolution

Terms and conditions for the Audience Outlook Monitor August 2023 Prize Draw

Eligibility

Entry is open to anyone over 16 who has completed the August 2023 Phase (Phase 9) Audience Outlook Monitor survey.

Employees, immediate family members of employees, and employees of any company associated with the Audience Outlook Monitor are ineligible to enter. This includes the research organisations, supporting partners and participating arts and culture organisations.

Entry

The Promotion commences at 01:00AM AEST 2/8/2023 and entries close at 11:59PM AEST 6/8/2023 (Promotion Period).

To enter, Eligible Entrants must provide their email address at the end of the survey during the Promotion Period. The prize draw is being administered via SendinBlue (EU) at www.sendinblue.com.

Only one entry per person.

Winning and prize conditions

The total value of the prize draw is AUD$1,000. This includes 5 x $200 Mastercard e-gift cards.

The winners will be randomly selected at 12:00pm AEDT on 8/8/2023 at 223 Liverpool Street, Darlinghurst NSW 2010.

Winners will be notified by phone/email within two (2) business days of the draw and prizes must be claimed within seven days after notification.

Patternmakers 28/4/22 Patternmakers 28/4/22

A manifesto on the power of evidence

Without evidence, we are flying blind. In this post we share the Patternmakers manifesto on the power of evidence.

We believe that the difference between those who are serious about their cause, and those who aren’t, is evidence.

When we take the time to examine the evidence, and rigorously reflect, we see more clearly what we need to do. We understand opportunities with greater clarity, we prioritise more effectively. We prioritise based on what truly matters - not whim. And we build consensus with stakeholders more quickly.

Without evidence, we are flying blind.

I believe that the difference between those who are serious about their cause, and those who aren’t, is evidence.

If we don’t marshall evidence behind our vision, we are missing a trick, because evidence makes everything easier.

It makes our arguments stronger, it proves why we are needed and it makes the case for what we want to do.

When we take the time to examine the evidence, and rigorously reflect, we see more clearly what we need to do.

We understand opportunities with greater clarity, we prioritise more effectively. We prioritise based on what truly matters - not whim.

We create products that aren’t good - they are great. And we know they’re great because we have the evidence.

In fact, having the evidence means it’s not just us with the knowledge we are great, it’s our stakeholders, our funders, our partners and future partners.

In this day and age, it’s not enough to do good work. The story of that work needs to be told to the people that matter.

It needs to be shared, so its influence can spread. So others can learn from us, and so we can make a difference in a bigger way.

Good evidence helps us reduce subjective views of our work.

Mitigate risk.

Build consensus.

If a good idea is tested, examined, piloted, it’s not just a good idea any more, it’s a great cause ready for investment.

Examining evidence is how we keep improving, growing, learning.

It’s how we future-proof our organisations.

If we’re working on something we really believe in, I believe it’s our duty to take it seriously and give ourselves the best chance of success.

Without an evidence base around our work, we’re flying blind.

Taking pot shots in the dark and hoping we hit something.

As we look around the world at the issues we face, it’s clear the stakes are high. Too high to do nothing.

I’m passionate about this because I’ve seen the difference evidence can make (read more about our backstory) and at Patternmakers it’s what we do every day.

I’d love to know what you see as the power of evidence!

About the Author

Tandi Palmer Williams
Managing Director

Head geek and leader of Patternmakers.

Privacy Collection Statement for Dementia Australia Survey Participants

This page lets you know about the Dementia Australia survey and what information of yours we hold, what we do with it, who we will disclose it to and how you can access the personal information we hold about you.

About the study

Dementia Australia is working on improving its websites. They have a number of different websites for different purposes and this research is designed to find out how they could work better in future.

This survey is for people living with dementia, their families and friends, healthcare workers and members of the community. We want to hear from people from all backgrounds.

This survey is being delivered by Dementia Australia’s research partner for this study, Patternmakers Pty Ltd (Australia, ABN 97 627 469 649). Patternmakers is a research agency based in Sydney, Australia. It specialises in research related to culture, creativity and community. You can read more about its work here.

Participating is completely optional. Your survey responses will be anonymous and confidential.

Below, you can read the privacy collection statement for the study.

Privacy collection statement

Introduction

The survey will ask about your views on Dementia Australia’s websites. To help interpret responses, the survey will also as you some questions about your demographic and health information, however it will not as for any personally-identifiable information like your name or email address.

Your survey responses will be anonymous.

The survey is set up to stop the storage of any type of identifying information like Geodata, IP address, and email invite data.

If the survey is anonymous, how will I enter the prize draw?

At the end of the survey, you will be given the option to go in the draw to win a prize. Running a prize helps us motivate participation and hear from a range of people.

Your email address will be stored separately from your survey response, so your survey responses will remain anonymous.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

We will only use and disclose your personal information for the purpose of conducting our research and in accordance with our company’s overall Privacy Policy.

Questions

If you have any questions about this Privacy Collection Statement or our Privacy Policy then we ask that you contact us immediately using the following contact details:

Jodie Bombardier, Operations Manager: info@thepatternmakers.com.au

Patternmakers 15/9/21 Patternmakers 15/9/21

Privacy Collection Statement and Information for Participants

The Audience Outlook Monitor is being delivered in Australia as a collaboration between arts and culture organisations, and two research organisations, Wolf Brown (USA) and Patternmakers (Aus).

About the study

The Audience Outlook Monitor is designed to help artists and cultural organisations adapt to the needs of audiences, in the context of changing conditions presented by the COVID-19 pandemic.

The Audience Outlook Monitor is being delivered with support from the Australia Council for the Arts, Creative Victoria, Create NSW, Department of the Premier and Cabinet (Arts SA) and DLGSC (WA). It is being delivered in collaboration with arts and culture organisations across Australia, who are deploying the survey with a sample of their audience. The results are then being aggregated to provide a national picture of audiences.

Participating is completely optional, and results will only be viewed in aggregate. Your survey responses will be treated as anonymous and confidential. Below, you can read the privacy collection statement for the study.

Privacy collection statement

Introduction

What personal information about you will be collected?

At no point, will Alchemer ask for your name, phone number or email address. However, like many websites, the software does track your IP address.

Please note that at the end of the survey, you will be given the option to go in the draw to win a prize. If you click next, you will be taken to a separate, and secure platform Checkbox Survey at www.checkbox.com, where you will have the option to enter the draw by providing your email address. You will also be asked if you are open to participating in further research on this topic, as the researchers, Patternmakers, maintain an Audience Outlook database, which you can join to participate in future audience research projects.

Your email address will be stored separately from your survey response, so your responses will remain anonymous and confidential. This is being administered via Checkbox Survey and MailChimp (US), which comply with the Australian Privacy Act. You can read more about their privacy policies here; Checkbox Survey (Australia) and MailChimp (US). Your email address will only ever be used for research, and will never be used, or sold, for any other purpose.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

Who will Patternmakers disclose your personal information to?

In the course of conducting our research we may rely on third party service providers to host or store the data we collect who are located overseas. The names and locations of those suppliers are:

Alchemer LLC, based in the U.S.

WolfBrown LLC, based in the U.S.

MailChimp, The Rocket Science Group LLC, based in the U.S.

Microsoft, based in the U.S.

Checkbox Survey, based in the U.S., data stored on servers hosted in Australia.

Openness

Questions and complaints

Jodie Bombardier, Operations Manager: info@thepatternmakers.com.au

Phone: 1300 363 992 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas:+61 2 9284 9749

TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)

Post: GPO Box 2999 Canberra ACT 2601

Fax: +61 2 9284 9666

Email: enquiries@oaic.gov.au

Collection statement for Patternmakers website

When visiting Patternmakers’ web site, the site server makes a record of the visit and logs the following information for statistical and administrative purposes:

the user’s server address – to consider the users who use the site regularly and tailor the site to their interests and requirements;
the date and time of the visit to the site – this is important for identifying the website’s busy times and ensuring maintenance on the site is conducted outside these periods;
pages accessed and documents downloaded – this indicates to Patternmakers which pages or documents are most important to users and also helps identify important information that may be difficult to find;
duration of the visit – this indicates to us how interesting and informative Patternmakers site is to candidates; the type of browser used – this is important for browser specific coding
In order to optimise Patternmakers web site and better understand it’s usage, we collect the visiting domain name or IP address, Computer Operating System, Browser Type and Screen Resolution

Terms and conditions for the Audience Outlook Monitor March 2022 Prize Draw

Eligibility

Entry is open to anyone over 18 who has completed the Phase 7 Audience Outlook Monitor survey in March 2022.

Entry

The Promotion commences at 01:00AM AEDT 9/3/2022 and entries close at 11:59PM AEDT 13/3/2022 (Promotion Period).

To enter, Eligible Entrants must provide their email address at the end of the survey during the Promotion Period. The prize draw is being administered via Checkbox Survey at www.checkbox.com.

Only one entry per person.

Winning and prize conditions

The total value of the prize draw is AUD$1,000. This includes 5 x $200 Mastercard e-gift cards.

The winners will be randomly selected at 12:00pm AEDT on 15/3/2022 at 223 Liverpool Street, Darlinghurst NSW 2010.

Winners will be notified by phone/email within two (2) business days of the draw and prizes must be claimed within seven days after notification.

Patternmakers 1/7/21 Patternmakers 1/7/21

Patternmakers' Privacy Policy (2021)

Privacy is important to us. This page sets out our Privacy Policy.

Introduction

What personal information about you does Patternmakers collect and hold?

How does Patternmakers collect and hold your personal information?

If you are a respondent to a survey, Patternmakers will generally collect your personal information via Checkbox Survey at www.checkbox.com or via Alchemer (formerly SurveyGizmo) at www.alchemer.com. The information collected is only for research purposes, and no personally identifiable information will ever be used for marketing.

We may also collect personal information in MailChimp at www.mailchimp.com if you opt-in to join our database of research participants or if you subscribe to a newsletter from our website, www.thepatternmakers.com.au. You can read more about MailChimp’s Privacy Policy here: www.mailchimp.com/legal/privacy/. MailChimp complies with Australian Privacy Law (Privacy Act 1988 (Cth) for its storage of customer data.

If you register to attend a Patternmakers event your information would be collected via EventBrite, www.eventbrite.com.au.

What are the purposes for which Patternmakers use, handle and disclose your personal information?

Who will Patternmakers disclose your personal information to?

In the course of conducting our research we may rely on third party service providers to host or store the data we collect who are located overseas. The names and locations of those suppliers are:

Checkbox Survey Inc., based in the U.S., data stored on servers hosted in Australia.

Alchemer LLC, based in the U.S.

WolfBrown LLC, based in the U.S.

MailChimp, The Rocket Science Group LLC, based in the U.S.

Microsoft, based in the U.S.

Openness

Questions and complaints

Jodie Bombardier, Operations Manager: info@thepatternmakers.com.au

Phone: 1300 363 992 (local call cost, but calls from mobile and pay phones may incur higher charges). If calling from overseas:+61 2 9284 9749

TTY: 1800 620 241 (this number is dedicated to the hearing impaired only, no voice calls)

Post: GPO Box 2999 Canberra ACT 2601

Fax: +61 2 9284 9666

Email: enquiries@oaic.gov.au

Patternmakers Website

When visiting Patternmakers’ web site, the site server makes a record of the visit and logs the following information for statistical and administrative purposes:

the user’s server address – to consider the users who use the site regularly and tailor the site to their interests and requirements;
the date and time of the visit to the site – this is important for identifying the website’s busy times and ensuring maintenance on the site is conducted outside these periods;
pages accessed and documents downloaded – this indicates to Patternmakers which pages or documents are most important to users and also helps identify important information that may be difficult to find;
duration of the visit – this indicates to us how interesting and informative Patternmakers site is to candidates; the type of browser used – this is important for browser specific coding
In order to optimise Patternmakers web site and better understand it’s usage, we collect the visiting domain name or IP address, Computer Operating System, Browser Type and Screen Resolution

Be in the loop

Patternmakers 22/6/21 Patternmakers 22/6/21

A Time for True Leadership to Shine

Earlier this week I spent two days at ADAPT: Queensland’s Performing Arts Conference, at the invitation of arTour and Stage Queensland, to share insights about audience trends since the onset of the pandemic.

Earlier this week I spent two days at ADAPT: Queensland’s Performing Arts Conference. It was great to be in a room full of performing arts colleagues after so long.

I was there at the invitation of arTour and Stage Queensland to share insights about audience trends since the onset of the pandemic.

It was also a chance for me to connect with colleagues: artists and producers readying new works for touring and presenters planning artistic programs to bring audiences back to arts centres and festivals.

What struck me the most, as I listened to other speakers share their learnings, was that the pandemic has forced us to become more responsive, more innovative and collaborative—and that these attributes could actually be the keys to tackling some of our sector's long-standing challenges.

The session that made this most clear was 'Lessons from 2020,' a discussion among leaders from our country’s three largest arts centres. The speakers were unanimous in observing a need to focus on people and relationships. They suggested that collaboration across departments and externally with the independent sector might enable us to not just recover the old ways, but build a more vibrant, equitable and sustainable culture sector in future.

Sydney Opera House

Fiona Winning at Sydney Opera House reflected on the heightened communication and innovation in response to the uncertainty and anxiety brought about by the pandemic.

Already poised to invest in their role as a digital broadcaster pre-pandemic (and with the excellent Stuart Buchanan newly appointed to the role of Head of Digital), SOH ultimately streamed 50 events and performances during the pandemic period. Fiona shared that what they learned over COVID equalled what they expected to learn and achieve over two years of their digital strategy.

Interestingly, construction in concert hall continued—since the building industry wasn’t as affected as the arts. SOH also fundraised $1.5m for a commissioning programme to invest in artists—money they wouldn’t have had if it were not for COVID.

Arts Centre Melbourne

We also heard from Melanie Smith at Arts Centre Melbourne, where the city's population was enduring another lockdown following an outbreak of the virus. She remembered back to when they first decided to close ACM on 16 March 2020. Their team was faced with cancelling 500 events—and ultimately lost $50 million in revenue (a quarter of a year’s trading) —but moving through the experience they had come together to support each other: 'There’s a lot more trust between us, we grew as a team.’

She said she has learned to focus on really looking after people and acknowledge that everyone is having a different experience.

QPAC

John Kotzas at QPAC said it has been the most challenging time of his career. He reflected that the only precedent they had to work with was an extreme weather event, which unlike the pandemic had a clear beginning and an end.

He shared that apart from having to reschedule events and communicate with audiences, there was confusion with promoters, ultimately creating extreme pressure on the team. At QPAC they went from having a board meeting every 2 months to having one every 2 days, working more closely than ever before.

He also spoke about some financial learnings. Working towards a business case for a fifth venue in QLD pre-pandemic, QPAC had reduced reliance on their base grant to 15%, relying on earning 85%—a model which proved to put the organisation under stress during Covid. Previously thinking $10m+ in reserves would put the organisation in a great place, he realised that those funds could be spent in 3 months with no other income. The organisation is now exploring new business models for digital work.

Leadership lessons

Stephen Foster from Cairns Performing Arts Centre said it was a time where true leadership would really shine—and I would suggest that this time is far from over. As we tackle the task of rebuilding, there are positive signs, with many presenters reporting strong sales (albeit with reduced capacities and fewer events). However, data from the Audience Outlook Monitor suggests that it's still early days in the recovery process, and we will need to work hard to not just bring back all segments of our past audience, but look to further grow and expand access so that more Australians have the opportunity to participate in arts and culture.

In opening the conference Minister Leeanne Enoch spoke about moving out of ‘survival’ mode and into ‘sustainability,’ and I think her words were spot on. She said she’s observed greater collaboration in the sector—and that if we work together, giving and telling stories, culture has the power to heal everything. She said ‘through the arts we see ways to deal with what’s going on around us’; it is fundamental to our recovery and helps focus on adaptation and agility.

Thank you to the organisers of Adapt QLD. It has helped many of us start to process the events of the past year and look at how we can tackle the challenges ahead through more collaboration, braver innovation and greater responsiveness than ever before.

About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

Past posts on this blog

Patternmakers 18/2/21 Patternmakers 18/2/21

Tracking audience sentiment in 2021: a brave new era in arts & culture

As the culture sector stares down a challenging year, we are pleased we can announce a further three phases of the Audience Outlook Monitor in Australia. We're keen to track how vaccination affects demand for live events and dig more into the factors influencing donations and spending on tickets. It's going to be a big year!

As the culture sector stares down a challenging year (as one colleague said, likely the second worst year ever!), we're pleased to announce an extension of the Audience Outlook Monitor in Australia. Three more phases of data collection are planned in 2021 to help shine a light on audiences in a time of enormous uncertainty.

In March, July and November, we'll be working with our international research partner WolfBrown and local partners across the country to gather data about audience attitudes and behaviours, and how they're changing over time. The research tracks indicators like attendance, ticket buying and spending, and measures things like comfort at different types of venues and confidence in different safety measures.

It's thanks to ongoing support from the Australia Council for the Arts and state governments around Australia that we're able to do this in a cost-effective and coordinated way. Instead of working with a handful of clients who can afford consultants, this work is enabling 150+ arts organisations to adopt a consistent approach to surveying their audiences. This means audiences are spared from multiple surveys about the same thing, and that we can compare and contrast sentiment in different artforms, audience segments and jurisdictions.

And perhaps most importantly, that the results can be shared publicly for everyone and anyone to use. From independent artists to the Ministers for the Arts, our goal is to ensure that everyone working on our recovery has consistent, accurate and timely insight about audience demand, barriers to attendance and projected behaviour.

Why extend the study?

When we first set up the Audience Outlook Monitor, we thought the pandemic would last six months, if that. We now know better.

While creative activity has resumed in many venues across Australia, we are dealing with sporadic outbreaks and regular changes in restrictions. International travel is unlikely until later this year, at the earliest. Not all local audiences have returned to events, with some saying they are waiting for a vaccine and others opting to simply 'wait and see' before they invest in tickets or plan social outings.

Australia's vaccine roll-out is due to commence in late February, with an aim to vaccinate the adult population by October. However research from UNSW (covered in The Conversation) has cast doubts on that timeframe, and indicated it could push out into 2022.

The economic outlook is also uncertain and if past history of economic shocks is anything to go by, it will take time to rebuild the market.

Colleagues in the sector have described challenges such as 'Managing consistently changing circumstances and ongoing rescheduling of shows.' and 'Ensuring appropriate patron behaviour in venues without impeding on the customer experience.' Another said they are facing 'Increased costs of ensuring audience safety, impacts on our team, decreased audiences and increased output for both digital and physical.'

With decision-makers continuing to face tough decisions about investment, programming and operations, it's important that we never lack accurate and timely information from audiences. We've planned to produce regular updates and snapshots throughout the remainder of 2021 - and we're looking at ways we can do this longer-term, if needed.

We believe ongoing data-informed decision making and strategic support will play an important role in the sector’s recovery from the pandemic and ultimately will help rebuild arts participation in Australia.

How will the study change in 2021?

We'll continue to track key measures like the % of audiences who have attended a cultural venue or event in the past fortnight - and how much audiences are spending on tickets. But we'll also be probing new areas, so that we can provide insights on:

Proportion of audiences that are likely to be vaccinated and when
Top three things preventing audiences from attending more events
What digital experiences are attracting ongoing engagement
Willingness of audiences to travel to regional areas or interstate to attend a cultural venue or event.

When will the results be available?

The next national snapshot of data will be released in mid-March 2021, and state/territory reporting soon thereafter. We'll also be releasing fact sheets monthly on topics like digital inclusion and First Nations culture.

In March, we'll be taking a closer look at audience donations and support for arts causes, as the sector builds up to end-of-financial-year campaign season. In July, we're aiming to capture insight at the start of the cold & flu season, when cases could potentially spike once more. And in November, we'll provide a read on audience sentiment for the summer festival season.

How can I use the data?

Through engagement points like regular webinars, snapshot reports and fact sheets, we're aiming to turn the data into practical insights and highlight how they can be applied.

You can use this data for decisions like what events to program where and when, and what safety measures to put in place. You can use it to kick-off strategic planning meetings, brief front-of-house staff and prepare board reports. And it's proven to be really powerful in communicating with audiences and allaying concerns about venue safety: crafting copy for social media posts, EDMs and ticketing pages.

One colleague described the study as their 'anchor for audience sentiment' in 2020 and we hope that it will continue to be a useful resource in 2021.

To receive updates directly to your inbox, as soon as they are available, you can head to the study's Australian homepage and subscribe. And if you have any suggestions about how we can continue making this work stronger and more useful - I'd love to hear from you in the comments or by email at info@thepatternmakers.com.au.

Let's do this!

Image: Mika Baumeister via Unsplash

About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

Delivery partners

Supporting partners

Past posts on this blog

Patternmakers 12/12/19 Patternmakers 12/12/19

What had us talking in 2019

In 2019 our MD Tandi Palmer Williams took to LinkedIn to share ideas with you. Here are the top articles that had us talking.

The end of the year is a great time for reflection, and a great opportunity to take a look at what’s unfolded this year, what’s worked well and where to improve, before bracing for the next.

Tandi took to LinkedIn this year, to share ideas on audience development, strategic planning and data culture. Here are some highlights:

First-time visitors need more than a map

A visit to the #TateModern had us thinking about how we give first-time attendees the best possible experience.

What constitutes a 'promising program' in the arts?

The Australian Institute of Family Studies has a definition of 'promising' and 'emerging' programs. Would this work in the arts?

Do you know when to act and when to evaluate?

As leaders, we need to judge when to pause and evaluate our work. But no-one wants 'analysis paralysis'. What if there was a decision-tree help guide our evaluation decisions?

Are micro-experiments they key to developing audiences?

Two years after working together, we looked back on a past client and everything they've achieved since. It led to some ideas about how small experiments can add up to big changes.

What if the arts sector was data-rich?

Arts and culture organisations are along the least likely to measure their success - but we chose to see that as an opportunity.

Power moves: How evaluation can help you prepare for multi-year funding applications

For our arts & culture colleagues applying for funding this year, we shared some ideas about how research and evaluation can help you refine your strategic direction and test new ideas.

Header image credit: Photo by Jason Leung on Unsplash

Be in the loop

Patternmakers 12/12/19 Patternmakers 12/12/19

What got us talking in 2019

In 2019 our MD Tandi Palmer Williams took to LinkedIn to share ideas with you. Here are the top articles that had us talking.

The end of the year is a great time for reflection, and a great opportunity to take a look at what’s unfolded this year, what’s worked well and where to improve, before bracing for the next.

Tandi took to LinkedIn this year, to share ideas on audience development, strategic planning and data culture. Here are some highlights:

First-time visitors need more than a map

A visit to the #TateModern had us thinking about how we give first-time attendees the best possible experience.

What constitutes a 'promising program' in the arts?

The Australian Institute of Family Studies has a definition of 'promising' and 'emerging' programs. Would this work in the arts?

Do you know when to act and when to evaluate?

As leaders, we need to judge when to pause and evaluate our work. But no-one wants 'analysis paralysis'. What if there was a decision-tree help guide our evaluation decisions?

Are micro-experiments they key to developing audiences?

Two years after working together, we looked back on a past client and everything they've achieved since. It led to some ideas about how small experiments can add up to big changes.

What if the arts sector was data-rich?

Arts and culture organisations are along the least likely to measure their success - but we chose to see that as an opportunity.

Power moves: How evaluation can help you prepare for multi-year funding applications

For our arts & culture colleagues applying for funding this year, we shared some ideas about how research and evaluation can help you refine your strategic direction and test new ideas.

Header image credit: Photo by Jason Leung on Unsplash

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Patternmakers 12/12/19 Patternmakers 12/12/19

2019 team highlights

2019 has brought its successes and challenges. In this post, MD Tandi Palmer Williams reflects on the highlights and learnings.

2019 is the last year of the decade, and in many ways it has felt like a coming of age. It’s now my fifth year in business, having started freelancing as a research consultant in 2016, and I’m finally beginning to feel settled - though the learnings just keep coming!

As a team, we’ve achieved so much, but there is still so much work to do! Arts and cultural organisations are lagging behind other not-for-profit sectors in terms of capturing data about their impact, and our fundraising is not yet delivering the rates of return seen in other sectors.

But there is a lot to feel good about too - and one of my big lessons is to pause more, express gratitude and reflect on how far we’ve come. Here are some of our team’s highlights of the year that was 2019.

Audience Research Toolkit released

After two years in development, involving a needs analysis, data collection, co-design workshops, and user testing, Creative Victoria’s Audience Research Toolkit was launched.

Designed to help the small-to-medium creative arts sector conduct ‘DIY‘ research in-house, we developed the toolkit’s tools, templates and guidance for surveys, focus groups and data analytics.

I spoke with artsHub about the toolkit and how it can help creative arts organisations develop audiences and build engagement.

Visit the toolkit at www.creative.vic.gov.au/toolkit

GENEXT report published

We were delighted to see our research for the Museum of Contemporary Art Australia (MCA) published as a report, ‘By young people, for young people: A report on the impact of GENEXT at the MCA’.

The research found that by empowering a committee of teenagers to program regular festival-style museum ‘take-overs’, the institution has created a safe space for young people to express themselves. It has also led to audience development: past participants in GENEXT are more likely to attend the MCA, make art themselves, buy works of art and donate to arts organisations.

The research was reported in the Sydney Morning Herald in September.

Speaking about audience development

In August I was thrilled to co-present at Performing Arts Connections in QLD with our client, Rebecca Bennell from The Cube Wodonga. We talked about Actioning Change: converting research to reality in regional venues.

Since working together on an audience development plan in 2017, The Cube has gone on to grow ticket sales, increase membership income and diversify their audience. Rebecca shared what has worked, and what hasn’t, and I spoke about the lessons for audience development.

It’s been a real honour to work in partnership in this way and see what a great team can do with research.

Presenting at Culture 2.0 in St Petersburg

In November I was invited to speak on a panel as a part of the St Petersburg International Cultural Forum. The subject was where the world is heading, and how cultural institutions are innovating in relation to global trends.

It was an honour to be one of the only Australians at the event, but it was challenging too! Speaking to a foreign audience, with live translation in Russian and Chinese, it really put my speaking skills to the test, in a good way!

It also forced me to ‘zoom out’ on our work and put it in the context of global issues. I spoke about how Australian cultural institutions are delivering public value and contributing to topics like climate change, diversity and migration, and youth mental health.

On stage at Culture 2.0 in St Petersburg. Image credit:

Working with a team of legends

One of the highlights of this year, and of my life generally, has been working with a team of super bright, incredibly talented and supportive people.

Our newest team member Bianca Mulet is our rising star, creating sharp insights from all kinds of data. Dr Catherine Davis has brought sociology to our team, which we have all learned so much from, and Jodie Bombardier our Operations Manager connects all the dots behind the scenes to make everything flow!

In 2020, we’re looking forward to having Aurora Nowosad back after her baby break, and farewelling Catherine as she takes on new challenges. It’s such an honour to work with these stars and I’m incredibly grateful for their support and commitment to our vision.

There are many, many more highlights - but I’ll leave it there for this year. The working year is not quite done and there are deadlines to be hit, presents to wrap and sparkling wine to drink!

Over summer, I’ll be sharing some predictions for 2020, and how we can continue working together to grow culture, creativity and community.

See you then!

About the Author

Tandi Palmer Williams
Managing Director

Patternmakers’ Founder and Managing Director Tandi Palmer Williams is an experienced consultant and arts and culture research specialist.

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Patternmakers 3/5/19 Patternmakers 3/5/19

Why every program manager needs a research toolkit

From 2017 to 2019, Patternmakers developed an Audience Research Toolkit in collaboration with Creative Victoria, Thirst Creative, and almost 300 stakeholders from the Victorian creative arts sector.

In this post, MD Tandi Palmer Williams shares some of the process, and her tips for people using the toolkit to conduct research.

In the past 10 years, audience research has become an essential tool for arts managers.

If you want to reach new people, develop audiences and deepen engagement, then research is part of your core business.

Why we care

Even though we make a living from consulting, I firmly believe that every arts officer, manager and director should have the ability to run their own research processes in-house.

When I first started working in the arts, after seven years in finance and economics, I was amazed at all the powerful, high quality work taking place; programs literally changing people’s lives for the better. But I was also horrified at a dearth of evidence.

Compared to other sectors, the arts has not embraced evidence-based practices (for reasons I recently discussed on LinkedIn) and in 2016 I established Patternmakers with a mission to help build a strong, vibrant, creative ‘data culture’ in the Australian creative industries.

I believed then (and still do) that we need to become proficient in use of data analysis, research and evaluation - and do it in a way that aligns with our values. Research, if done well, should support the creative process, not undermine it. It should be ethical and responsible - and creative!

Which is why, in 2016, that I was thrilled to be the successful tenderer to work with Creative Victoria to develop an Audience Research Toolkit for the small to medium creative arts sector in Victoria.

How it worked

From the outset, it was an ambitious project. Over the following two years, we would undertake a multi-stage development process that included:

Research with stakeholders in the creative arts sector, including a series of interviews and a survey of 225 representatives from the small to medium sector
Co-design workshops with representatives from regional Victorian galleries, festivals, producers, presenters, Creative Victoria staff and digital agency Thirst Creative
Development of tools, templates and guidelines (i.e. long hours workshopping, drafting, editing, proofing)
Testing of the tools with eight creative arts organisations from regional Victoria.

Once the tools had been reviewed, revised and signed-off, Creative Victoria worked with Thirst Creative and its own in-house marketing and communications teams to upload all the content online. And, voila!

What we learned

We found through the process that many creative arts organisations want to conduct research, but lack either the time, money, or specialist skills to actually deliver it.

The co-design process showed that the toolkit needed to be accessible, engaging, and dynamic - helping people on their journey. For some, it might be their first ever experience of research, while others would need help to improve the quality of their research activity.

Anecdotally, we had observed that many organisations were already using Survey Monkey to send out surveys. But very few were getting meaningful results. We worked backwards to identify the issues and built tools and guidance to help people do it well, even on a tight budget.

We learned that technical talk would instantly put people off. We had to find ways to talk about technical issues without the jargon. It was a great exercise in simplifying things down to key principles.

How to use the toolkit

My advice for anyone planning audience research is to:

Start small. Select an achievable goal (e.g. running a single focus group or a one-off survey) and do it well. You don’t need to survey after every workshop or performance, you just don’t.
Incentivise participation. Use a carefully designed cash-equivalent incentive to make sure you get a good response rate. If your results aren’t reliable, it can be a time-waster.
Apply insights. Set aside time to analyse, interpret, report and action the results. If you think it’s about collecting data, you’ve missed the point.
Communicate. Share your plans with your community. Say thank you to those who participated, and make sure you share what you’ve learned and actioned before you embark on the next thing. People get tired of doing surveys if they don’t see it being actioned.

Feedback

I’m looking forward to seeing how the toolkit is used throughout the sector.

One of my favourite features of the toolkit is the feedback functionality, which allows you to mark helpful and unhelpful tools, and ask questions.

If we can work together to continue refining the tools, the result will be a valuable asset that will benefit us all.

We firmly believe that creative arts organisations that build a strong, creative, vibrant ‘data culture’ are those that will change the world for the better. And we’re already well on the way!

About the Author

Tandi Palmer Williams
Managing Director

Patternmakers’ Founder and Managing Director Tandi Palmer Williams is an experienced consultant and arts and culture research specialist.

Between 2013 and 2015, she was Research Manager for the Digital R&D Fund for the Arts, based at Nesta in London.

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5 signs you're ready to benefit from research and evaluation

Our team has decades of experience delivering research and evaluation projects. And there are a few things that we’ve noticed about ‘research readiness’. Here are five signs that organisations are primed to get maximum value from research and evaluation projects.

After a 15 year career as an analyst and consultant, I’ve seen how some organisations get exceptional value from research and evaluation projects. I’ve also seen organisations evaluating for the wrong reasons, and Managers who just aren’t ready to embrace the process.

Here are the five readiness factors:

Capacity

Successfully project-managing a research project takes time and effort. At Patternmakers we ask our clients appoint a project manager to shepherd projects from kick-off to completion and implementation. It’s best that the project manager sets aside a half day each week through the duration of the project. This means they can coordinate meetings, provide feedback on deliverables, and help communicate the right messages about the project to stakeholders.

Creating capacity, and building it into your workplan, ensures that you can manage the project effectively and engage stakeholders to get the maximum benefit from the process.

Curiosity

At its essence, research is about asking questions, and seeking robust evidence to answer them with accuracy. Evaluation is all of those things, plus making a judgment or drawing a conclusion at the end of it. One of my mentors, Professor Roberta Ryan, taught me early in my career that if you already know the answer, it’s not actually research.

We’re looking to work with people that are thirsty for new insight, that don’t know it all already, and they are ready to open their minds to discovering new insights and learning new ideas. This is where the magic happens.

Candour

I believe that those who openly share their learnings with others are leaders. It can be scary to put our hands up and tell others about things that didn’t work. But for our organisations to progress, we need to cultivate a culture of openness, learning and reflection.

I believe that every program manager and director has something valuable to share. I also firmly believe that we all need a ‘critical friend’, who can tell it to you straight, while practicing deep empathy.

At Patternmakers we’re honoured to play that role for our clients and partners. And there’s nothing more refreshing than simply telling it like it is.

Commitment

If you think it’s about collecting data, you’ve missed the point. Research isn’t really about the data, it isn’t even about analysis or findings. The value comes from identifying actionable insight - and implementing it. This requires enormous commitment. It also delivers enormous value. That’s why our projects don’t end with a report on key findings. We work with our clients to identify opportunities, prioritise the most important actions and develop implementation plans. We also follow up to help see it through, and reflect on the impact, which to be honest is often extraordinary. But it starts with commitment to continuous improvement.

Care

There’s a reason Patternmakers established a specialism in culture, creativity and community. It’s because we care deeply about the arts, cultural expression, recreation and bringing people together.

I left the professional services world having worked with people and organisations with dubious ethics. Today, I’m very deliberate in selecting clients and partners that demonstrate exceptionally high standards of integrity and care for others.

We develop respectful, warm, long-term relationships with our clients, who we care for, and who care for us. It makes us want to jump out of bed each morning and bring extraordinary energy to our work.

If these factors resonate with you, you might be ready to embark on something extraordinary. Good luck!

About the Author

Tandi Palmer Williams
Managing Director

Patternmakers’ Founder and Managing Director Tandi Palmer Williams is an experienced consultant and arts and culture research specialist.

Between 2013 and 2015, she was Research Manager for the Digital R&D Fund for the Arts, based at Nesta in London.

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Without evidence, we are flying blind.

When we take the time to examine the evidence, and rigorously reflect, we see more clearly what we need to do.

In this day and age, it’s not enough to do good work. The story of that work needs to be told to the people that matter.

Without an evidence base around our work, we’re flying blind.