In this Audience Outlook Monitor report, ‘City Lights to Red Dirt’, we look at the geographic trends in data collected from past attendees to cultural events, comparing audiences in big cities, outer suburbs and the regions.
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COVID-19
Download the August 2023 State Snapshot reports to discover the top trends in audience behaviour at a state-level.
August 2023 results from the Audience Outlook Monitor are now available. Explore 7 topics around current audience behaviour, presenting the datapoints you need for strategic planning, forecasting attendances, remodelling subscriptions and targeted marketing in 2023 and beyond.
Read about the findings and download the National Snapshot report.
Data is available to explore in a dynamic dashboard, which can be filtered by artform and region.
The dashboard is publicly available, click more to find out how to login.
Inflationary pressures are impacting three key audience segments, Older and Bolder, Family Frugality, and Young and Restless, in different ways. Read for the insights on each, and suggestions on targeted marketing strategies to ensure no one gets left behind.
Download the April 2023 State Snapshot reports to see how inflationary pressures are being experienced differently across the country.
April 2023 results from the Audience Outlook Monitor are now available. Get the details on how the attendance outlook varies across three key audience segments and the programming, marketing, and ticketing opportunities that exist to improve consumer confidence.
Read about the findings and download the Live Attendance Update.
Join Tandi Palmer Williams from Patternmakers and a special guest as they discuss the latest insights related to arts audiences and the economic outlook in 2023.
The wild ride of the lockdown era is now behind us, so it’s time for a clear-eyed look at where we’ve landed. In this article, we share the topics that we’ll be researching this year, to ensure you can plan for the challenges and opportunities of the post-pandemic years.
Download the Access Report to find out more about how the state of access in our sector has changed, case studies to demonstrate the data through lived experience, and resources and tips to prioritise the access needs of audiences.
Download the October 2022 snapshot reports for key states/territories for tailored insights into how Australian audiences are settling into the post-COVID landscape.
Audience behaviour is shifting and it can be hard to know what to expect. Here are six audience behaviour trends to prepare for, according to the data from our October phase of the Audience Outlook Monitor.
October 2022 results from the Audience Outlook Monitor are now available, covering current attendance levels, financial barriers, re-entry anxiety and the desire for innovative arts experiences.
Read about the findings and download the Live Attendance Update.
Join Tandi and Liz Tomkinson, Manager, Multi-Year Investment at Australia Council for the Arts on Wednesday 26 October, as they discuss the latest audience insights from October 2022.
Are you ready to party like it’s 2019? No? Me neither. Read on for the low-down on ‘re-entry anxiety’ and the impact on the cultural sector.
August 2022 results from the Audience Outlook Monitor are now available, covering current attendance, spending levels, competing priorities and key barriers.
Read about the findings and download the National Snapshot Report.
Join Tandi and Andy Donovan, Director of Multi-Year Investment at the Australia Council for the Arts on Wednesday 24 August, as they discuss the latest audience insights from August 2022.
Are audiences jumping at the chance to make up for lost time or are they settling into the winter blues? Let’s find out!
Young people are more confident and active than other audiences — though some barriers to attendance remain.
Download the Young People Fact Sheet to discover the attendance outlook for Gen Z and Millennial audiences and key takeaways for encouraging their attendance in light of the challenges.
Explore the findings related to audiences members who re parents and caregivers.
Download the Family Attendance Outlook Fact Sheet.