Online engagement is helping audiences to stay connected to artists and arts organisations, and to each other
Initial findings of the Audience Outlook Monitor were released on 18 May 2020, confirming the challenging conditions for re-engaging audiences with arts and culture events.
This Fact Sheet provides further observations into the insights about engagement with online arts and culture activities during the pandemic. The majority of Australian audiences (75%) say they are participating in online arts and culture activities. While many audiences are looking forward to attending physical events again, some want digital to remain an option as venues re-open, presenting opportunities to continue investing and growing the market for digital offerings.
Download the Fact Sheet
Click the image below to access the Fact Sheet.
Use the dashboard to get results for your artform and region
Survey data from Australian respondents has been aggregated in a freely available dashboard. Click the image below to access the dashboard and start exploring the data.
About the Audience Outlook Monitor
The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.
Phase 1 data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked.
Seven government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.
How to find out more
To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.
If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au
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About the Author
Tandi Palmer Williams
Managing Director
Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.
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