Audience behaviour is shifting and it can be hard to know what to expect. Here are six audience behaviour trends to prepare for, according to the data from our October phase of the Audience Outlook Monitor.
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Tips & Tricks
Are you ready to party like it’s 2019? No? Me neither. Read on for the low-down on ‘re-entry anxiety’ and the impact on the cultural sector.
As more artists and cultural organisations look to grow their audiences online, we’ve assembled a Fact Sheet with statistics, insights and resources for digital strategy, marketing and distribution.
Six digital professionals share their insights about audience engagement, including a web developer, a digital strategist, a digital transformation consultant and a creative entrepreneur.
At Patternmakers, we use incentives to motivate participation in our research projects. This page explains why we use incentives and what we consider in designing appropriate incentives. It also explains how we distribute them to participants.
From 2017 to 2019, Patternmakers developed an Audience Research Toolkit in collaboration with Creative Victoria, Thirst Creative, and almost 300 stakeholders from the Victorian creative arts sector.
In this post, MD Tandi Palmer Williams shares some of the process, and her tips for people using the toolkit to conduct research.
Our team has decades of experience delivering research and evaluation projects. And there are a few things that we’ve noticed about ‘research readiness’. Here are five signs that organisations are primed to get maximum value from research and evaluation projects.
Research processes that can help project managers shape products, reduce risk and optimise around user needs. This article covers three relatively simple research methods that can be done at your desk, and don’t require big budgets or advanced technical skills.
Are you applying for multi-year funding in 2019? Here are five things you can do to strengthen your work, consolidate impact and improve your chances of success in upcoming funding rounds.
In 2018, Patternmakers is working with the Museum of Contemporary Art to research the impact of their GENEXT program on young people now, and later in life.
The team have developed a bespoke methodology to empower the MCA Youth Committee to co-design the evaluation, and lead creative data collection exercises throughout the year.
We're excited to be continuing our work in the arts and disability field this year and thought we'd take a moment to share a bit about what we've learnt...
We've been thinking about where arts and culture research is heading in 2017 so we're sharing the top five trends on our radar.
The speaker wraps up their presentation, thanks the crowd, everyone claps. Then comes the awkward moment when the convenor asks for questions. *Deafening silence*
Sound familiar?...