6 in 10 families are ready to attend arts events with children

Read on to understand confidence levels among parents and strategies to boost confidence for families:

In March 2022, 6 in 10 audience members with children said they attended an in-person arts or cultural activity in the past fortnight.
Parents are demonstrating similar comfort levels to audiences generally, and even more comfortable with hands-on arts experiences than non-parents.
After two years of disruptions, most parents are eager to re-attend arts events and allow their kids to experience an enriching childhood.
Some caution remains, related to lagging vaccination rates among children and having to isolate and miss out on school or work as a result of contracting the virus.
However, 9 in 10 parents are at least ‘somewhat confident’ in the vaccination effort, and this is likely to increase as vaccination rates increase among children.
As cultural organisations look to marketing experiences to families, the Fact Sheet below includes suggestions for boosting confidence and encouraging families to return to events safely.

Below you can access the Family Attendance Outlook Fact Sheet.

If you would like to request any report in an accessible format, please email Holly at holly@thepatternmakers.com.au.

Click the report to download the Family Attendance Outlook Fact Sheet

Use the dashboard to get results for your artform and region

Survey data from 8,300 respondents has been uploaded to the dashboard, which now contains insights from almost 90,000 Australian participants.

You can use the dashboard to explore the findings by state/territory, artform and audience segment.

It’s freely available to access, just click the image below and use the login details provided on the dashboard page.

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic, including how audiences respond to changing restrictions on cultural events.

Data was collected in six phases throughout 2020 and 2021 and is again being tracked in 2022.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive new releases directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

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If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

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Fact Sheet: Family Attendance Outlook