Audience behaviour is constantly shifting - Let’s discuss how to stay on top of the trends.

This webinar explored how audience behaviour has evolved in 2022, and the trends that will shape the market for cultural events over the next 12 months.

From global uncertainty, to our economy and 'new normal' lifestyles, this webinar looked beyond COVID-safety to the strategies we need to survive and thrive in the next chapter. We took a look at marketing, program trends, buyer behaviour and digital engagement, and how different segments are emerging with very different needs and interest.

Watch Tandi Palmer Williams from Patternmakers and Liz Tomkinson, Manager, Multi-Year Investment at Australia Council for the Arts as they discuss the insights related to live attendance in October 2022.

This round of data collection was conducted between 12-16 October 2022.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic.

Data was collected in six phases throughout 2020-2021 and is again being tracked in 2022.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

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