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Webinar: How rising inflation is impacting audiences

Join Tandi Palmer Williams from Patternmakers and a special guest as they discuss the latest insights related to arts audiences and the economic outlook in 2023.

Economic uncertainty, being the current top barrier to attending, is impacting audiences in different ways.

This webinar explored how various audience segments are responding to rising cost-of-living pressures and dive into suggestions for how arts organisations can augment their marketing, programming and ticketing initiatives to best engage audiences at this time. 

Watch Tandi Palmer Williams, Managing Director at Patternmakers, and Ella Huisman, Executive Director - Audience at Adelaide Fringe, as they discuss the main findings and results from the April 2023 phase of data collection.

This round of data collection was conducted between 19 - 23 April 2023.

The webinar is live captioned and Auslan interpreted.

 

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic.

Data was collected in six phases throughout 2020-2022 and is again being tracked in 2023.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

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Webinar: Shapeshifting - Audience Trends for Summer and 2023

Join Tandi and Liz Tomkinson, Manager, Multi-Year Investment at Australia Council for the Arts on Wednesday 26 October, as they discuss the latest audience insights from October 2022.

Audience behaviour is constantly shifting - Let’s discuss how to stay on top of the trends.

This webinar explored how audience behaviour has evolved in 2022, and the trends that will shape the market for cultural events over the next 12 months.

From global uncertainty, to our economy and 'new normal' lifestyles, this webinar looked beyond COVID-safety to the strategies we need to survive and thrive in the next chapter. We took a look at marketing, program trends, buyer behaviour and digital engagement, and how different segments are emerging with very different needs and interest.

Watch Tandi Palmer Williams from Patternmakers and Liz Tomkinson, Manager, Multi-Year Investment at Australia Council for the Arts as they discuss the insights related to live attendance in October 2022.

This round of data collection was conducted between 12-16 October 2022.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic.

Data was collected in six phases throughout 2020-2021 and is again being tracked in 2022.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinar: Live Attendance August 2022

Join Tandi and Andy Donovan, Director of Multi-Year Investment at the Australia Council for the Arts on Wednesday 24 August, as they discuss the latest audience insights from August 2022.

Webinar: Live Attendance Outlook August 2022

Watch Tandi Palmer Williams from Patternmakers and Andy Donovan, Director, Multi-Year Investment at Australia Council for the Arts as they discuss the latest insights related to live attendance in August 2022.

The latest round of data collection was conducted between 10-14 August 2022.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic.

Data was collected in six phases throughout 2020-2021 and is again being tracked in 2022.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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Subscribe to

About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinar: Live Attendance March 2022

Join Tandi and Andy Donovan, Director of Multi-Year Investment at the Australia Council for the Arts on Wednesday 23 March, as they discuss the latest audience insights from March 2022.

Webinar: Live Attendance Outlook March 2022

Watch Tandi Palmer Williams from Patternmakers and Andy Donovan, Director, Multi-Year Investment at Australia Council for the Arts as they discuss the latest insights related to live attendance in March 2022.

This latest round of data collection was conducted between 9-13 March 2022.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

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Past posts on this blog

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Webinar: Audience Outlook for Summer and 2022

Watch Tandi and Annette Madden, Director of Theatre at Australia Council discuss the outlook for the summer and coming year using new data from the Audience Outlook Monitor.

Webinar: Audience Outlook for Summer and 2022

Watch Tandi Palmer Williams from Patternmakers and Annette Madden, Director of Theatre, Australia Council discuss what to expect from live attendance in Summer and 2022.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinars Patternmakers Webinars Patternmakers

Webinar: Reaching audiences at home

Watch Tandi and Anne Dunn from Sydney Dance Company discuss strategies for reaching audiences at home during lockdowns, restrictions and border closures.

Webinar: Reaching audiences at home

Watch Tandi Palmer Williams from Patternmakers and Anne Dunn from Sydney Dance Company discuss strategies for reaching audiences at home during lockdowns, restrictions and border closures.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinar: Regional Connections

Watch our Regional Connections webinar with Australia Council for the Arts, where we discuss how to use data to reach regional audiences across Australia.

Webinar: Regional Connections

Watch our Regional Connections webinar with Australia Council for the Arts, where we discuss how data from the July 2021 Audience Outlook Monitor from regional respondents can be used to reach audiences across Australia.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinar: Understanding pandemic audiences

Watch Tandi Palmer Williams join George Dunford for the latest in a series of Recovery Roadmap Webinars to discuss audience needs and expectations during a pandemic.

Webinar: Understanding pandemic audiences

Watch Tandi Palmer Williams join George Dunford for the latest in a series of Recovery Roadmap Webinars, co-presented by ArtsHub and Creative Victoria. Discussing the latest Audience Outlook Monitor findings, Tandi and George explore audience needs and expectations, the wait for vaccination, the importance of communication and more.

This webinar is live captioned.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinar: Live Attendance Outlook

Watch our Live Attendance Outlook Webinar to explore the July 2021 results from the Audience Outlook Monitor with Tandi Palmer Williams and Andy Donovan.

Webinar: July 2021 Live Attendance Outlook

The results are in from the July 2021 Audience Outlook Monitor. Watch Tandi Palmer Williams from Patternmakers and Andy Donovan from the Australia Council for the Arts unpack the July results and discuss the outlook for live attendance in the coming months.

This webinar is live captioned and Auslan interpreted.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinar: Expanding access for disabled audiences

Watch Tandi Palmer Williams and Morwenna Collett discuss the latest findings related to disabled audiences.

Webinar: Expanding access for disabled audiences

In our latest webinar hosted by Australia Council for the Arts, Tandi Palmer Williams was joined by Morwenna Collett to discuss the findings related to disabled audiences and accessibility from the March 2021 data collection.

This webinar is live captioned and Auslan interpreted.

An accessible copy of the presentation slides are available for download here — once you download the file, click ‘Read Only’ to see the slides.

You can also Download our Disability and Access Fact Sheet to read about the findings in detail.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Image: Patternmakers and WolfBrown logos

Image: Patternmakers and WolfBrown logos

Supporting partners

Image: Supporter partner logos

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Webinar: International Perspectives

Watch our International Perspectives seminar with WolfBrown where we compare insights from Australia and the USA.

Webinar: 2021 International Perspectives

Get an insight into post-vaccination audience sentiment in this International Perspectives webinar with Alan Brown and Megan Bander from WolfBrown USA, leaders of the Audience Outlook Monitor internationally.

Tandi Palmer Williams from Patternmakers and Rebecca Mostyn from the Australia Council for the Arts interviewed Alan and Megan about developments in the USA, where the vaccination roll-out is well progressed and arts organisations are actively planning their return. The webinar is Auslan interpreted.

Read on below for some of the key insights.

Key insights

While the impacts of the pandemic have been very serious in the USA, particularly from a health perspective, the country is now opening up.

Through a suppression strategy and closed borders, Australia has avoided the worst of the pandemic, however the challenge now is dealing with ongoing lockdowns, creating an environment of extreme uncertainty. In some ways, this presents a greater challenge for the recovery of the arts sector.

Australian audiences are now less confident than US audiences about vaccination and the ability for things to return to normal within 12 months.

Vaccination alone will not “end” the pandemic - there may still be audience segments who are not comfortable going out

Although we’ve all heard the phrase “post-pandemic,” Megan and Alan point out that the vaccination roll-out in the USA has not heralded a return to pre-pandemic behaviours.

Some audience members remain unwilling to attend arts events in person. The post-pandemic “new normal” may in fact reflect a shift in the way we engage with arts and culture. For example…

Digital is a formative market and as a sector we're still at such an early stage of product development

We learnt a lot about the flexibility and utility of digital engagement during the pandemic, but there is still a way to go to refine the best models of digital presentation.

Digital programming has the capacity to increase the accessibility of arts events for certain audience segments, even post-vaccination. However, we are still at an early stage in the product development process.

As digital arts events become more mainstream, we have the opportunity to explore new programming and revenue models, and to highlight a broader array of experiences and perspectives in digital art – such as First Nations artists, artists of colour, and gender diverse artists.   

It is important to be prepared for new developments – and to come together and debrief on what we learnt during the pandemic

Given the unpredictability of the pandemic, emergency preparedness remains key, and we need to take this opportunity to consolidate what we have learnt about audiences during COVID-19 so far.

For instance, ehat modes of storytelling have worked for audiences, and which haven’t? How can data help us make sense of the pandemic and better understand audience segments and their needs?

It’s important to document how we responded and evaluate what worked and what didn’t, so we are more prepared for ‘unforseen’ events in future.

Strategic and transparent communications will help to build trust when things are uncertain

When it comes to planning events in a pandemic-affected world, there will continue to be uncertainties. Well-communicated ticketing policies will help build audience confidence when it comes to booking events in advance.

Event planners can’t account for all eventualities, but honesty and openness will reduce the likelihood of disappointment. Clear communication can help maintain goodwill and reduce instances of complaints and .

For more information about international perspectives, watch the webinar in full.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

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Past posts on this blog

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Webinar: Digital Audience Engagement

Watch our Digital Audience Engagement webinar with Stuart Buchanan where we share insights on audience participation in digital culture experiences.

Webinar: 2021 Digital Audience Engagement

Watch our Digital Audience Engagement webinar with Stuart Buchanan, Head of Digital Programming at the Sydney Opera House, where we discuss insights on audience participation in digital culture experiences. Hear how things are changing and the strategic choices we can make.

The webinar is live captioned and Auslan interpreted.

We share some of the key insights from the webinar below:

When it comes to online programming, we need to program for those that are already engaging with us online – but bear in mind that demographics are shifting

Data from the March 2021 Audience Outlook Monitor shows that different age groups are participating in different types of experiences at different rates. Older audiences are most likely to be participating in online tours and virtual exhibitions, while younger audiences are more likely to consumer online courses and tutorials. Older audiences were more likely to say they plan to continue engaging online than younger audiences, long-term.

Stuart cited data from Netflix which suggests that older audiences are their fastest growing segment, meaning that programming priorities may shift to meet the needs of this growing market.

As far as Sydney Opera House content is concerned, Stuart said that they have been seeing more digital engagement from younger audiences than older, and that the SOH’s digital audience was so far skewing younger than its traditional, in-person audience.

However, Stuart suggested that, when it comes to online programming, he would pay attention to current demographics, but “not be so dramatically inclined to skew programming” dramatically towards younger audiences. Instead, he advised everyone to “just be a little bit cautious and circumspect about [what we could see] the long term.”

The digital sector is maturing, and more digital experiences are now ticketed

In the early days of the pandemic, said Stuart, venues were experimenting with digital programming and using philanthropic or “honesty box” approaches to payment. Now, the digital sector is maturing, more institutions have put paywalls or box office infrastructure in place, and we’re seeing ticketing become more normalised for digital experiences.

In terms of the payment methods preferred by SOH audiences – in Q4 2020, a survey by the SOH found that roughly twice as many people preferred pay-per-view tickets, rather than subscription options. This is consistent with the September 2020 data from the Audience Outlook Monitor, which showed that 21% of online users were engaging in pay-per-view models, relative to 10% who were subscribing to platforms to access content on demand.

Stuart reflected that pay-per-view had been more commonplace and simpler to license, but that more volumes of work were coming online for streaming, and as that happens streaming platforms will be able to command higher values in the minds of audiences.

Since re-opening the venue, the approach they have taken at SOH to ensure inherent value in the digital space is to avoid making everything free. Their rule of thumb is that if an event or performance is ticketed in the physical world, it should also be ticketed online, and similarly that if a performance is free in-person, it should be free online too.

Digital content needs to be available on-demand (rather than just live) for it to be financially viable

The results from the March 2021 Audience Outlook Monitor suggest there is strong demand from audiences to see content available ‘on-demand'​. This makes sense, said Stuart, but it hasn’t actually been borne out by the SOH’s programming, where the preference is mostly for live shows.

However, Stuart said that ‘evergreen’ on-demand content is only going to become more popular over time, meaning venues may need to experiment with making live content available on-demand, after the fact. This also makes sense from a financial perspective – the cost of recording, producing and broadcasting online content is high, and unlikely to be recouped from a one-off live digital performance. Stuart said, “it could be many years before digital costs are recouped – [digital programming is] certainly not a profit centre, given the expense it takes to record something.”

For this reason, the SOH is disinclined to invest in programs where the presentation window is less than 3 months. Instead, the standard they are asking for is a 12-month window.

There is a cascade of engagement from platform to platform - and we need to consider what type of content works for what context

Stuart shared some of the insights they have gleaned about dwell time for digital content. For instance, they noticed that when offered a similar experience on either YouTube or their own platform Stream, audiences watched content for three times as long on Stream.

Meanwhile, the watch time on YouTube was 10x as long as it was on Facebook. Stuart's take-away was that we need to think carefully about where we publish content, for instance, Facebook should be used as way to distribute 'teaser'​ or 'taster'​ content: 3-minute segments, rather than long-form content.

Through Stream, they are intending to serve audiences with a complete 'big screen'​ experience, that they can enjoy while relaxing, leaning back in their living rooms, more akin to watching a film on Netflix after dinner than pausing for a few minutes while scrolling social media.

We need to treat digital programming as a unique experience, rather than a replacement for live performances

Stuart suggested that he’d like to see digital programming treated as its own experience, rather than just the “poor second cousin of the live experience.” He suggested that some kinds of shows, like dance and physical theatre, could really benefit from post-production processes and editing to create something beyond the live performance.  

Digital programming also gives us an opportunity to add new dimensions to the work and create new types of experiences. In the Royal Shakespeare Company’s recent digital theatrical production Dream, for example, audiences were given the opportunity to mingle with the performers in a virtual foyer – allowing them to connect with the artists in a new and exciting way.

You can also Download our Digital Engagement Fact Sheet to read about the findings in detail.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

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Webinar: Leveraging Audience Support 2021

Watch the webinar with Creative Partnerships Australia where we discuss the main findings related to the outlook for fundraising and support in 2021.

Webinar: Leveraging Audience Support

The latest #Audience Outlook Monitor data from Australia shows that audiences have maintained or even increased their commitment to supporting arts and culture as the pandemic continues.

Watch Tandi Palmer Williams, Managing Director, Patternmakers and Matt Morse, Executive Director Strategy and Programs at Creative Partnerships Australia as they discuss the main findings related to the outlook for fundraising and support in 2021.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

* indicates required
Subscribe to

About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

Supporting partners

Past posts on this blog

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Webinar: 2021 Live Attendance Outlook

Watch the Live Audience Outlook webinar with the Australia Council for the Arts, where we discuss the findings and share our hot tips for programming, marketing and audience experience in 2021.

Webinar: 2021 Live Attendance Outlook

The March 2021 results of the #AudienceOutlookMonitor point to a resurgence of arts and cultural attendance across the country. Thanks to increasing numbers of events and outdoor programming over summer, activity is flourishing and 80% are making plans to attend in future.

However, for every 3 concert-goers who are comfortable attending an arena concert, there is 1 who isn't - and social distancing is top of mind for many. There is much we can do to engage audiences in 2021 and ensure our work is accessible to as broad an audience as possible.

Watch Tandi Palmer Williams, Managing Director, Patternmakers and Andy Donovan, Director Multi-Year Investment at the Australia Council for the Arts as they discuss the main findings related to live in-person attendance from the March 2021 Snapshot Report.

About the Audience Outlook Monitor

The Audience Outlook Monitor is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

Data was initially collected between 6 and 14 May 2020, forming a baseline against which future changes are being tracked.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

Subscribe for updates

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

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Supporting partners

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Webinars: Audience Outlook Monitor

Catch up on past webinars related to the Audience Outlook Monitor, topics like Museums and Galleries, Performing Arts and First Nations.

Below are a list of past webinars, where we share insights about audiences. These sessions draw on data from our research projects and the COVID-19 Audience Outlook Monitor.

ArtsHub - What will post-pandemic audiences look like? (September 2020)

Recorded on 4 September 2020, ArtsHub in partnership with Creative Victoria, with Ruth Gormley, Senior Manager of Strategic Marketing, Creative Victoria and Richard Watts, Performing Arts Editor, ArtsHub.

Australia Snapshot: Phase 2 (July 2020)

Recorded on 29 July 2020, Australia Council for the Arts, with Jade Lillie, Head of Sector Development.

M&G QLD/UQAM Seminar 2020 - Audience Recovery Seminar Series (July 2020)

Recorded July 2020, Museums & Galleries Queensland, with Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS Research & Development, USA, Moderated by Kate O'Hara, Director, Umbrella Studios Contemporary Art

As part of the Audience Recovery Seminar Series, Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS Research & Development, USA; and Tandi Palmer Williams, Managing Director, Patternmakers talked through findings from their latest research on the intentions of visitors to return to cultural institutions. Kate O'Hara, Director, Umbrella Studios Contemporary Art moderated the discussion. Colleen's presentation was not recorded, however links to up-to-date data is available at http://magsq.com.au/cms/page.asp?ID=10615 Presenters were Colleen Dilenschneider, Chief Market Engagement Officer, IMPACTS Research & Development, USA; and Tandi Palmer Williams, Managing Director, Patternmakers. Kate O'Hara, Director, Umbrella Studios Contemporary Art moderated the discussion. Colleen's presentation was not recorded, however links to up-to-date data is available at http://magsq.com.au/cms/page.asp?ID=10615

Gold Coast Music Industry Mingle - The Future of Live Music? (June 2020)

Recorded 30 June 2020, Gold Coast Music Awards, Gold Coast Arts and Culture, Blank GC, with Shelley Bishop, conducting a PhD including a focus on how our industry’s leaders have innovated their operations during this time, Mark Duckworth, Major Events Gold Coast, Brad Hinds, Oztix. Conversation led by Kimberley Ferguson of Beats Cartel and Mo’s Desert Clubhouse fame.

Australian Snapshot: Fundraising, Support & Marketing (June 2020)

Recorded 29 June 2020, Australia Council for the Arts, with Matthew Morse, Executive Director, Strategy and Programs, Creative Partnerships Australia.

Date: Monday 29 June 2020 Time: 11:00am -12:00pm (AEST) The Australia Council is working with Patternmakers and WolfBrown to understand changes in behaviours...

Australian Snapshot: First Nations (June 2020)

Recorded 22 June 2020, Australia Council for the Arts, with Wesley Enoch AM, Chair of the First Nations Arts Strategy Panel of the Australia Council for the Arts.

Audience Outlook Monitor - First Nations Arts Description Date: Monday 22 June 2020 Time: 11:00am -12:00pm (AEST) The Australia Council is working with Patte...

Australian Snapshot: Online Engagement (June 2020)

Recorded 15 June 2020, Australia Council for the Arts, with Keir Winesmith, strategic consultant and academic working across digital and culture.

Date: Monday 15 June 2020 Time: 11:00am -12:00pm (AEST) Co-host: Keir Winesmith The Australia Council is working with Patternmakers and WolfBrown to understa...

Australian Snapshot: Museums & Galleries (June 2020)

Recorded 15 June 2020, Australia Council for the Arts, with Keir Winesmith, strategic consultant and academic working across digital and culture.

Topic: Audience Outlook Monitor: Museums and galleries Date: Wednesday 10 June 2020 Time: 11:00am - 12:00pm (AEST) The Australia Council is working with Patt...

Australian Snapshot: Performing Arts (June 2020)

Recorded 2 June 2020, Australia Council for the Arts, with Katherine Connor, Executive Director, PAC Australia.

Date: Tuesday 2 June 2020 Time: 12:00pm -1:00pm (AEST) Co-host: Katherine Connor, Executive Director, PAC Australia The Australia Council is working with Pat...

Use the dashboard to get results for your artform and region

Survey data from over 39,000 Australian respondents has been aggregated in a freely available dashboard. Click the image below to access the dashboard and start exploring the data.

About the Audience Outlook Monitor

The results now available represent the first two phases of a three-phase study, which is tracking how audiences feel about returning to events in the context of the COVID-19 pandemic.

In Phase 1, data was collected between 6 and 14 May 2020, forming a baseline against which future changes can be tracked. In Phase 2, data was again collected from audiences between 8 and 12 July 2020. A third and final phase of data collection will occur in September 2020 (Phase 3).

Seven government agencies are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions about re-opening.

How to find out more

More Fact Sheets and resources will be made available in the coming weeks. To receive these directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

Delivery partners

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Supporting partners

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