Economic uncertainty, being the current top barrier to attending, is impacting audiences in different ways.

This webinar explored how various audience segments are responding to rising cost-of-living pressures and dive into suggestions for how arts organisations can augment their marketing, programming and ticketing initiatives to best engage audiences at this time. 

Watch Tandi Palmer Williams, Managing Director at Patternmakers, and Ella Huisman, Executive Director - Audience at Adelaide Fringe, as they discuss the main findings and results from the April 2023 phase of data collection.

This round of data collection was conducted between 19 - 23 April 2023.

The webinar is live captioned and Auslan interpreted.

 

About the Audience Outlook Monitor

The Audience Outlook Monitor provides the results of a study that has tracked audience sentiment over the course of the COVID-19 pandemic.

Data was collected in six phases throughout 2020-2022 and is again being tracked in 2023.

Government agencies across Australia are collaborating with research agencies Patternmakers (Sydney) and WolfBrown (USA) to produce this resource. The dashboard is freely accessible and designed to help artists and cultural organisations of all kinds to make the best possible decisions.

How to find out more

To receive news and updates directly into your inbox, as soon as they are available, you can opt in to receive Audience Outlook Monitor news below.

If you have a question, or an idea for using this data, please contact Patternmakers at info@thepatternmakers.com.au

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About the Author

Tandi Palmer Williams
Managing Director

Tandi is Founder and Managing Director of Patternmakers. She’s an arts research specialist and leader of the agency’s research projects.

 

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