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University of Melbourne Museums & Collections Visitor Research

Patternmakers is working with the University of Melbourne to conduct visitor research.

Patternmakers is pleased to be working with the University of Melbourne to conduct visitor research at its museums and collections.

Information for participants

If you have been invited to participate in the visitor research survey, your involvement is very much appreciated.

Our team of researchers have worked closely with staff at the University of Melbourne to design a survey to hear from visitors directly. Our goal is to understand what people have taken away from visiting the museum and identify ways to continue improving visitor experiences.

We try to make sure our research is fair and equitable by using incentives and thank you gifts. You can read more about our incentive policy here.

Frequently asked questions

What is this research for?

The University of Melbourne’s Museums and Collections wants to know more about its visitors, to understand what they enjoy the most about their experience and how it can make it even better.

This survey is designed to ask you a few questions about your experience, including what worked well, what didn’t work well, and what you think about Museums and Collections in general.

Who is running this survey?

The survey is being administered by the University of Melbourne, in partnership with research agency, Patternmakers. You can read more about them here: https://www.thepatternmakers.com.au/

How old do I have to be to participate?

You need to be at least 16 years old to participate in this survey.

Is the survey compulsory?

No, the survey is not compulsory, but your input will help the University make its museum and galleries experiences even better for visitors.

Are my responses anonymous?

Your responses to the survey are anonymous and confidential. If you wish to enter the survey prize draw after completing the survey, you’ll be asked to enter your email address. This information is collected in a separate database so your personal information will not be linked to your survey responses. Your email address will not be used for any other purpose.

Who has access to my survey responses?

The survey is being administered via an online platform, SparkChart. The University of Melbourne Museums and Collections staff and the Patternmakers research team are the only people who will have access to your survey responses.

I have more questions. Who do I speak to?

If you have any questions about the study, please contact the University of Melbourne’s Museums & Collections at mglover@unimelb.edu.au or the research agency, Patternmakers at info@thepatternmakers.com.au

Prize draw terms and conditions

Below are the terms and conditions for the prize draw for completed questionnaires.

Eligibility

  • Entry is open to anyone who has completed the University of Melbourne's Museums and Collections Visitor survey in 2022.

  • Employees, immediate family members of employees, and employees of any company associated with the University of Melbourne are ineligible to enter. This includes Patternmakers as the research organisation partnering with the University of Melbourne and University of Melbourne staff.

Entry

  • The Promotion commences at 01:00AM AEDT Thursday 7 April 2022 and entries close at 11:59PM AEST Sunday 19 June 2022 (Promotion Period).

  • To enter, Eligible Entrants must provide their contact details at the end of the survey during the Promotion Period.

  • Only one entry per person.

Winning and prize conditions

  • The total value of the prize draw is AUD$249. This includes 1 x pair Apple AirPod wireless earphones.

  • The winners will be randomly selected at 11:00AM AEST on Tuesday 21 June 2022 at The University of Melbourne, Grattan Street, Parkville, Victoria 3010

  • Winners will be notified by phone/email within two (2) business days of the draw and prizes must be claimed within seven days after notification.

  • If there are any unclaimed or unwanted prizes within seven days, a subsequent prize draw will be conducted seven days later, at the same time and place as the original draw. Draws will be repeated as needed until a winner accepts the prize.

Further information:

The prize draw is being administered via an online platform SparkChart, survey software hosted in the USA.

To read the University of Melbourne's Privacy Policy, head to: https://about.unimelb.edu.au/strategy/governance/compliance-obligations/privacy

To stay in touch with the University of Melbourne, head to https://www.unimelb.edu.au/.

For any questions, please contact Margee Glover at mglover@unimelb.edu.au.

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Museum of Australian Democracy (MoAD) Visitor Research

Patternmakers is working with the Museum of Australian Democracy at Old Parliament House (MoAD) to conduct visitor research.

We are pleased to be working with the Australia Council for the Arts to reach a broader range of young audiences in the March 2022 phase of the Audience Outlook Monitor study. More information about the study in Australia is available here.

Frequently Asked Questions for participating organisations

How many

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Evaluation of MCA Art Parcels

Patternmakers is working with the Museum of Contemporary Art, Australia (MCA) to evaluate its 2021 Art Parcels.

We are pleased to be working with the MCA to evaluate their 2021 Art Parcel program.

Designed especially for the NSW Government’s Creative Kids vouchers, the MCA Art Parcel is for primary school children in NSW to use at home with their families. It includes a range of art making activities, including instructions and art materials. The 2021 Art Parcel has been produced in collaboration with MCA Collection artist Raquel Ormella.

Information for participants

If you have been invited to participate in the evaluation, your involvement is very much appreciated.

Our team of researchers have worked closely with staff at the MCA to design a series of research activities to gather a range of different perspectives. Our goal is to understand the impact of the Art Parcels for children and families in NSW - and identify ways to continue improving MCA programs for kids and families.

We try to make sure our research is fair and equitable by using incentives and thank you gifts. You can read more about our incentive policy here.

Below are the terms and conditions for the prize draw for completed questionnaires.

  • One entry per child

  • Entries are not permitted from MCA staff members

  • The prize draw will be drawn on 30 November 2021 and winners will be notified by phone or email

  • If the winner does not accept their prize within one week, the prize will be redrawn until a winner is found

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Evaluating with the next generation

In 2018, Patternmakers is working with the Museum of Contemporary Art to research the impact of their GENEXT program on young people now, and later in life. 

The team have developed a bespoke methodology to empower the MCA Youth Committee to co-design the evaluation, and lead creative data collection exercises throughout the year.

In 2018, Patternmakers will be working with the Museum of Contemporary Art to research the impact of their GENEXT program on young people now, and later in life. 

GENEXT is a peer-led, festival-style event, programmed by the MCA’s Youth Committee exclusively for young people aged 12–18. It’s inspired by the artists, works and ideas that shape the MCA’s exhibition program throughout the year. You can read more about the program here.

The program has been running since 2005 – and has seen over 26,948 young people through their doors (but who’s counting!) from across Greater Sydney and beyond – from as far afield as Wollongong, the Blue Mountains and Newcastle. 

Because of this reach, we’re really excited to hear what impact attending GENEXT has in the short term, and over the long. Think: self-expression, confidence, empathy, cultural and social awareness, friendships. Also think: challenging conversations, visual literacy, and diverse careers inside and outside of the arts, all influenced by the program. 

GENEXT is all about peer-led engagement, and so we knew we would need a bespoke methodology for the project. It would need to be owned by young people, and combine rigorous research techniques with creative processes to make it as engaging and meaningful as possible. 

In April we met with MCA stakeholders to co-design the evaluation, including Young Creatives Coordinator Jo Higgins, artist educators and past and present Youth Committee members.

Co-designing the evaluation: Jo Higgins, Dylan Mighell and Jodie Whalen

Co-designing the evaluation: Jo Higgins, Dylan Mighell and Jodie Whalen

Some key features of our approach from here are:

  • Providing opportunities for Youth Committee members to learn and take part in the research process, and a couple will be joining us in the field: collecting data and conducting interviews

  • Collecting data in creative ways: in addition to depth interviews, focus groups and an online survey, we are working with the team to hear from attendees through workshop activities at some of the GENEXTs this year.

On a side note: If you ever attended GENEXT in your younger days AND like filling out user-friendly, accessible surveys, let us know. We can make sure you get on the list.

Strengthening, growing and sharing the different ways arts and culture organisations engage young people is very close to our hearts – especially with two new little Patternmakers born into our team in the last year. And we’re thrilled to be working with the MCA on this project.

Keep your eyes peeled early 2019 to hear about the findings. 

 

OTHER READING

If you can’t wait until then, but are passionate about the arts and young people, check out our report on the impact the Australian Theatre for Young People is having on the mental health and wellbeing of young people here.

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About the Author

Brooke Boyce
Research Manager

Brooke is experienced in delivering complex quantitative and qualitative research projects, and is our in-house expert on all things methodological. 

 
 

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