Audience Research for the Museum of Australian Democracy

In 2021/22, we worked with the Museum of Australian Democracy at Old Parliament House (MoAD) in Canberra, on a visitor research project.

The research involved interviews, focus groups, workshops, and surveying of visitors and potential visitors, both locally in the ACT and interstate. The research provided a detailed visitor profile, set of personas and insights for improving engagement both on-site and online.

Image Credit: https://www.moadoph.gov.au/visiting/

 
 

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Audience Research for the National Library of Australia (NLA)