Audience Research for the Sydney Jewish Museum

In 2022 and 2023, Patternmakers worked with the Sydney Jewish Museum on an audience research project.

The goal was to build a profile of past SJM audiences, and explore the motivations and barriers of potential new visitors. The methodology included focus groups, interviews, a databases survey and a panel survey of museum goers.

The findings are informing the musuem's Master Plan and an audience development strategy for the next five years. The report includes segment profiles to inform programming and decision making at the museum.

Image Credit: sydneyjewishmuseum.com.au/

 
 

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