In the months following the 2022 floods, we worked with NORPA on a phase of audience research.

The objectives were to build a profile of its audiences, understand how they are changing over time and identify insights for its work in the next chapter.

The project involved focus group discussions, an online survey and desktop analysis of available audience data. The results helped to define the unique characteristics of NORPA's audiences, and the impact NORPA has for individuals and the Northern Rivers community.

Image Credit: Kate Holmes

 
 

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