Audience Research for the National Library of Australia (NLA)

In 2021-22 we worked with the Library on a follow-on project to a major program of research conducted in 2020-21.

The project aimed to track key indicators and explore the extent to which it had made progress on the recommendations related to current audiences and diverse segments including on-site visitors (intercepted) and diverse segments including Aboriginal and Torres Strait Islander people, Culturally and Linguistically Diverse (CALD) Australians and people living with a disability.

A nationally representative survey was undertaken, along with a series of focus groups and an on-site survey of visitors to the NLA's temporary exhibition, ‘On Stage: Spotlight on Our Performing Arts’.

Key insights and recommendations were identified in four areas, with the project culminating in a cross-Departmental workshop and report.

Image Credit: Prudence Upton

Explore projects:

• 2024
  • Aug 20, 2024 Cultural Tourism in Regional NSW
  • Jun 24, 2024 Spotlighting case studies of Community Arts and Cultural Development
  • Mar 6, 2024 Creative Sector Mapping with Arts Mid North Coast
  • Jan 1, 2024 Audience Research for the National Gallery of Victoria
  • Jan 1, 2024 Researching Participation Pathways for Australian Dancers
  • Jan 1, 2024 Creative Sector Mapping with Arts Northern Rivers
  • Jan 1, 2024 Visitor Research for ACMI
  • Jan 1, 2024 Evaluation of the Melbourne Fringe Radical Access Program
  • Jan 1, 2024 Evaluating the Impact of NGA Exhibition Touring
• 2023
  • Dec 25, 2023 Audience Outlook Monitor — 2023
  • Dec 21, 2023 Dance Sector Uplift Project with Arts Northern Rivers
  • Nov 30, 2023 Market research into the circular economy for Markot and we scout
  • May 30, 2023 Improving the accessibility of live music venues in Melbourne
  • May 23, 2023 Evaluation of A is for Atlas' Social Art Practice, Dining Room Tales
  • May 23, 2023 Evaluation of the Sydney Opera House's Centre for Creativity
  • Mar 28, 2023 Evaluation of the SongMakers program for APRA
  • Mar 28, 2023 Audience Research for the Australian Chamber Orchestra
  • Mar 16, 2023 Audience Research for the Sydney Jewish Museum
  • Mar 14, 2023 Producing an action plan for arts and culture on the West Coast of Tasmania
• 2022
  • Dec 25, 2022 Audience Outlook Monitor — 2022
  • Dec 1, 2022 The Power of Youth Arts
  • Nov 23, 2022 Audience Research for Theatre Royal Hobart
  • Nov 1, 2022 Partnering with Arts Northern Rivers on flood recovery in the creative industries
  • Oct 6, 2022 A case for stronger STEM promotion
  • Aug 6, 2022 Audience Research for the Museum of Australian Democracy
  • May 18, 2022 Audience Research for the National Library of Australia (NLA)
  • May 16, 2022 Audience Research for Northern Rivers Performing Arts (NORPA)
  • Mar 28, 2022 Evaluation of the Front & Centre Leadership Program for Albany Lane and Accessible Arts NSW
  • Mar 25, 2022 Partnering with Abbotsford Convent's PIVOT program to provide research insights
  • Mar 25, 2022 Growing arts audiences in the Sunshine Coast region
  • Mar 25, 2022 Creating resources for sector-wide advocacy with the NYAC program
  • Mar 25, 2022 Proving the benefits of Gallery engagement for young people
  • Mar 25, 2022 Evaluating the MCA's Art Parcel for primary school children
• 2021
  • Nov 30, 2021 Growing audiences at Sydney Observatory
  • Nov 30, 2021 The Impact of Youth Theatre on Mental Health
  • Nov 28, 2021 Impact Evaluation for Terrapin Puppet Theatre’s Schools Touring Program
  • Nov 28, 2021 Evaluation of the Melbourne Fringe Access & Inclusion Program
  • Nov 25, 2021 Audience Outlook Monitor — 2021
  • Nov 23, 2021 Brand Research for a Major Performing Arts Organisation
• 2020
  • Nov 28, 2020 Impact Evaluation of Sydney Philharmonia Choirs
  • Nov 23, 2020 Research Framework and Data Roadmap for Canberra Glassworks
  • Nov 23, 2020 Sydney Audience Snapshot with City of Sydney
  • Nov 23, 2020 Audience Research for Sunshine Coast Arts Foundation and Sunshine Coast Council
  • Oct 31, 2020 Growing contemporary First Nations performance
  • Oct 23, 2020 Christmas City Program Review, Vision & Business Plan for the City of Greater Geelong
• 2019
  • Dec 28, 2019 Qualitative Research to Inform Strategic Activity for the Australia Council
  • Nov 28, 2019 Musicians Survey for Create NSW
  • Nov 25, 2019 The impact of school incursions with Musica Viva In Schools' (MVIS) Wyniss Ensemble
  • Nov 25, 2019 Understanding community impact with Bundanon Local
  • Nov 23, 2019 Research Framework and Data Roadmap for La Boite Theatre Company
  • Nov 23, 2019 Impact Evaluation for Musica Viva's In Schools program and Wyniss Ensemble
  • Sep 28, 2019 Digital Creative Learning Evaluation for Sydney Opera House
  • Jul 28, 2019 Postcode Analysis for the Museum of Applied Arts and Sciences
  • Feb 28, 2019 Diagnostic Tool Development
• 2018
  • Nov 28, 2018 Visitor Research for Science Gallery Melbourne
  • Nov 28, 2018 Impact Evaluation Partner for BlakDance
  • Nov 28, 2018 Four-year Evaluation of Asian Producers Platform Camp for Performing Lines
  • Nov 28, 2018 Review of Touring and Engagement for Creative Victoria
  • Nov 28, 2018 Audience Research for UTS ART
  • Oct 28, 2018 Evaluation of the GENEXT Program at the Museum of Contemporary Art
  • Oct 28, 2018 Evaluation of the Barking Gecko Theatre Company
• 2017
  • Dec 28, 2017 Sydney Observatory Research for the Museum of Applied Arts and Sciences
  • Nov 28, 2017 Audience Development Case Studies for the Australia Council
  • Nov 28, 2017 Impact Evaluation of Australian Theatre for Young People
  • Nov 28, 2017 Evaluation of the Sync Leadership Program for the Australia Council
  • Nov 28, 2017 Audience Research and Development Plans for four regional arts facilities in Victoria
  • Nov 23, 2017 Audience and Visitor Research Toolkit for Creative Victoria
  • Oct 28, 2017 Evaluation of the Bella Room at the Museum of Contemporary Art
  • Sep 28, 2017 Intrinsic Impact Study of Road Work for Performing Lines
• 2016
  • Dec 28, 2016 Evaluation of Sydney Science Festival
  • Dec 28, 2016 Membership Research for the Museum of Applied Arts and Sciences
  • Dec 28, 2016 Evaluation Scoping Workshop for Country Arts SA
  • Nov 28, 2016 Audience and Hirer Research for City Recital Hall
  • Nov 28, 2016 Evaluation of the National Indigenous Community Engagement Coordinator for Performing Lines
• 2015
  • Oct 28, 2015 Evaluation of the Unlimited Commissions Programme