Christmas City Program Review, Vision & Business Plan for the City of Greater Geelong

In 2020, Patternmakers worked with the City of Greater Geelong to review their annual Christmas Program and produce a business case for developing the program over the next four years.

This work involved an evaluation of Christmas activities and a condensed stakeholder consultation process to understand community needs and interests in future seasons.

The report provided a recommendation for a strengthened and reinvigorated Christmas Program that will see Geelong become Australia’s Christmas City.

 
 

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Qualitative Research to Inform Strategic Activity for the Australia Council