In 2018 and 2019, we worked with MAAS to analyse postcodes of visitors to their exhibitions, Reigning Men and Star Wars identities.

These projects involved cleaning raw postcode data; mapping these postcodes to corresponding Local Government Areas (LGAs), key regions and countries using a geographic approximation method and data from the Australian Bureau of Statistics (ABS). The data was then represented in a monthly snapshot report.

The snapshots helped MAAS with its reporting requirements, and also helped inform marketing during the exhibitions.

 
 

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