Sydney Observatory Research for the Museum of Applied Arts and Sciences

We conducted visitor research for the Sydney Observatory, including focus groups, mini group sessions and a survey of over 2000 Sydneysiders and tourists to understand motivations and barriers to attendance.

The insight derived from this research shaped the development of future Observatory events, programs and experiences. It informed decisions about branding, marketing, exhibitions, and programs for the future of MAAS.

Image Credit: https://www.maas.museum/sydney-observatory/

 
 

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Evaluation of the Barking Gecko Theatre Company

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Audience Development Case Studies for the Australia Council