Audience Research and Development Plans for four regional arts facilities in Victoria

In 2017 and 2018, we worked with four regional arts facilities in Victoria, The Cube, COPACC, Castlemaine Art Museum and Horsham Town Hall, on new audience development plans, with support through Creative Victoria's Full House Program.

To deliver the audience development plans, we first undertook research and analysis into both current audiences and segments of the wider community. This involved a questionnaire design for an online survey, as well as conducting interviews with community leaders, and focus groups with members of the public.

We subsequently facilitated an interpretation workshop and audience development planning process for each facility to build evidence-based strategies. We worked with each organisation to implement the plans, monitor and evaluate progress.

Image Credit: www.visitmelbourne.com/regions/the-murray/see-and-do/art-and-culture/performing-arts/the-cube-wodonga

 
 

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Audience and Visitor Research Toolkit for Creative Victoria