Audience research Patternmakers Audience research Patternmakers

Growing audiences at Sydney Observatory

We conducted visitor research for the Sydney Observatory with 2,000 Sydneysiders and tourists to understand motivations and barriers to attendance.

We conducted visitor research for the Sydney Observatory, including focus groups, mini group sessions and a survey of over 2000 Sydneysiders and tourists to understand motivations and barriers to attendance.

The insight derived from this research shaped the development of future Observatory events, programs and experiences. It informed decisions about branding, marketing, exhibitions, and programs for the future of MAAS.

Read More
Evaluation Patternmakers Evaluation Patternmakers

The Impact of Youth Theatre on Mental Health

We worked with ATYP to explore the impact of youth theatre on mental health and launch the findings at the Arts & Health Conference.

We worked with ATYP to explore the impact of youth theatre on mental health and launch the findings at the Arts & Health Conference.

This project involved a review of existing research, and new qualitative and quantitative research including depth interviews, an online discussion board and a survey of 1,200 parents, participants and stakeholders. We also provided advice on an organisation-wide research framework.

The results demonstrated the positive impacts of participating in theatre for young people, and the importance of theatre skills in building self confidence, communications skills and resilience. The findings were published in the Sydney Morning Herald.

Read More
Patternmakers Patternmakers

Impact Evaluation for Terrapin Puppet Theatre’s Schools Touring Program

From 2019 - 2021, Patternmakers worked with Terrapin to evaluate the impact of its Schools Touring Program on Tasmanian students, teachers and communities.

We worked with Terrapin to evaluate the impact of its Schools Touring Program on Tasmanian students, teachers and communities.

We explored the impact of the program in delivering puppet theatre to Tasmanian children for over 35 years. The research was conducted in three phases: a teacher survey and depth interviews in 2019, classroom observations in 2020 and further fieldwork in 2021.

The results provided insights into the impact of the program on Tasmanian culture and communities, as well as identifed the program’s successes and opportunities for improvement. The research also assisted Terrapin to partner with Blundstone on delivering an access program which reached over 4,000 additional student attendances.

For more information, read the case study linked below:

Image Credit: Scaredy Cat in a Tasmanian primary school 2021, Peter Mathew

 
 

Explore projects:

Read More
Patternmakers Patternmakers

Evaluation of the Melbourne Fringe Access & Inclusion Program

We’ve worked with Melbourne Fringe from 2018 to 2021 on an evaluation of their Access and Inclusion Program.

We worked with Melbourne Fringe from 2018 to 2021 on an evaluation of their Access and Inclusion Program.

This has involved establishing a ‘progress tracker’ to measure incremental changes in terms of the festival’s reach and access for people who experience disability. The evaluation aims to capture insights and learnings about how to improve the accessibility of festivals for artists and audiences.

Image Credit: www.artshub.com.au/news/opinions-analysis/centring-access-and-inclusion-at-the-fringes-2518198/

 
 

Explore projects:

Read More
Patternmakers Patternmakers

Audience Outlook Monitor — 2021

Patternmakers leads a major tracking study of audiences in partnership with US research agency WolfBrown.

Patternmakers led a major tracking study of audiences in partnership with US research agency WolfBrown.

Initiatied in the first weeks of the COVID-19 global pandemic, the study has evolved over time to explore topics like ticket-buying timelines, audience appetites for different content, and behavioural trends related to the cost-of-living crisis.

Patternmakers has partnered with Australia Council for the Arts, Create NSW, Creative Victoria, Arts Queensland, Department of the Premier and Cabinet (Arts SA), DLGSC WA and Arts ACT to deliver this project between 2020 and 2023.

Our 2020-2023 program of work helped artists and cultural organisations connect with audiences, tracking the way people engaged with arts, culture and creativity in the pandemic and post-pandemic landscape. Artists and cultural organisations needed to continually innovate the events they programmed, their marketing and their policies.

The work is regularly cited in the media and in major policy papers such as Revive, the Australia Government's National Cultural Policy. It is providing artists and cultural organisations with a resource to guide decision-making and forward planning, to help revitalise our communities.

Explore the Audience Outlook Monitor research launched in 2021:

Click below to view all of our past Audience Outlook Monitor publications:

Image Credit: Nicholas Smith, courtesy of Campbelltown Arts Centre.

 
 

Explore projects:

Read More
Patternmakers Patternmakers

Brand Research for a Major Performing Arts Organisation

In 2021, we conducted concept testing for a rebrand and repositioning of a major performing arts organisation.

In 2021, we conducted concept testing for a rebrand and repositioning of a major performing arts organisation.

The project is culminating in a series of recommendations about how the organisations speaks to different parts of its audience.

This has included working alongside digital and brand designers to test key concepts with current and future audiences.

 
 

Explore projects:

Read More