Patternmakers Patternmakers

Evaluation of Sydney Science Festival

Sydney Science Festival (SSF) commissioned Patternmakers to analyse audience feedback relating to brand recognition, event awareness, the experience at events and overall satisfaction.

Sydney Science Festival (SSF) commissioned Patternmakers to analyse audience feedback relating to brand recognition, event awareness, the experience at events and overall satisfaction.

We then worked with Inspiring Australia, the Museum of Applied Arts and Sciences and the Australian Museum to evaluate SSF. The evaluation explored the effectiveness and relevance of SSF’s objectives and their approach to meeting these objectives, to inform future programming, marketing and partnerships.

The research involved a mixed methodology of interviews and focus groups with stakeholders and an internal survey of event presenters. The results demonstrated opportunities to build on SSF’s success and to establish it as a prominent science festival and key feature of Sydney’s cultural calendar.

 
 

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Membership Research for the Museum of Applied Arts and Sciences

Patternmakers conducted qualitative (focus groups and depth interviews) and quantitative research with current members, lapsed members and frequent museum visitors.

Patternmakers conducted qualitative (focus groups and depth interviews) and quantitative research with current members, lapsed members and frequent museum visitors.

The research unveiled fresh insight about member motivations and expectations, and customer service experiences. We also tested a range of ideas about new membership features, which were then implemented.

 
 

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Evaluation Scoping Workshop for Country Arts SA

We worked with Country Arts SA to identify gaps and opportunities in the organisation’s evaluation framework, and explore how research could help the organisation build a stronger narrative about its work.

We worked with Country Arts SA to identify gaps and opportunities in the organisation’s evaluation framework, and explore how research could help the organisation build a stronger narrative about its work.

This involved developing a snapshot of best practice evaluation in the arts, and a workshop with key senior staff members to prioritise future research and evaluation activities according to likely impact.

Image Credit: https://www.countryarts.org.au/

 
 

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Audience and Hirer Research for City Recital Hall

Patternmakers worked with the City Recital Hall CEO and Marketing Manager on Audience and Hirer Research.

In 2016, Patternmakers worked with the City Recital Hall CEO and Marketing Manager on Audience and Hirer Research.

Situated in the heart of the CBD, City Recital Hall had ambitious plans to activate their space and grow audiences. This project helped gather insight from two key stakeholder groups: audiences and venue hirers, to inform development of future programming and marketing at the Hall.

Image Credit: https://www.sydneysymphony.com/venues/city-recital-hall

 
 

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Evaluation of the National Indigenous Community Engagement Coordinator for Performing Lines

We worked collaboratively with the Indigenous Community Engagement Coordinator to design an evaluation framework and gather feedback from regional presenters and community engagement stakeholders across Australia.

We worked collaboratively with the Indigenous Community Engagement Coordinator to design an evaluation framework and gather feedback from regional presenters and community engagement stakeholders across Australia.

After workshopping the results, we developed a case study to share the outcomes and lessons from the pilot. Performing Lines secured support for the next phase of the pilot and presented the work at the Australian Performing Arts Centres Association Conference, where they were awarded Drover Award for Tour of the Year 2016.

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Image Credit: Tracey Schramm, courtesy of ATYP.

 
 

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