Brand Research for a Major Performing Arts Organisation

In 2021, we conducted concept testing for a rebrand and repositioning of a major performing arts organisation.

The project is culminating in a series of recommendations about how the organisations speaks to different parts of its audience.

This has included working alongside digital and brand designers to test key concepts with current and future audiences.

 
 

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Audience Outlook Monitor — 2021

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Impact Evaluation of Sydney Philharmonia Choirs