Audience Outlook Monitor — 2023
Patternmakers led a major tracking study of audiences in partnership with US research agency WolfBrown.
Initiatied in the first weeks of the COVID-19 global pandemic, the study has evolved over time to explore topics like ticket-buying timelines, audience appetites for different content, and behavioural trends related to the cost-of-living crisis.
Patternmakers has partnered with Australia Council for the Arts, Create NSW, Creative Victoria, Arts Queensland, Department of the Premier and Cabinet (Arts SA), DLGSC WA and Arts ACT to deliver this project between 2020 and 2023.
Our 2020-2023 program of work helped artists and cultural organisations connect with audiences, tracking the way people engaged with arts, culture and creativity in the pandemic and post-pandemic landscape. Artists and cultural organisations needed to continually innovate the events they programmed, their marketing and their policies.
The work is regularly cited in the media and in major policy papers such as Revive, the Australia Government's National Cultural Policy. It is providing artists and cultural organisations with a resource to guide decision-making and forward planning, to help revitalise our communities.
Explore the Audience Outlook Monitor research launched in 2023:
Click below to view all of our past Audience Outlook Monitor publications:
Image Credit: Nicholas Smith, courtesy of Campbelltown Arts Centre.
Explore projects:
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2024
- 20 Aug 2024 Cultural Tourism in Regional NSW
- 24 June 2024 Spotlighting case studies of Community Arts and Cultural Development
- 6 Mar 2024 Creative Sector Mapping with Arts Mid North Coast
- 1 Jan 2024 Audience Research for the National Gallery of Victoria
- 1 Jan 2024 Researching Participation Pathways for Australian Dancers
- 1 Jan 2024 Creative Sector Mapping with Arts Northern Rivers
- 1 Jan 2024 Visitor Research for ACMI
- 1 Jan 2024 Evaluation of the Melbourne Fringe Radical Access Program
- 1 Jan 2024 Evaluating the Impact of NGA Exhibition Touring
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2023
- 25 Dec 2023 Audience Outlook Monitor — 2023
- 21 Dec 2023 Dance Sector Uplift Project with Arts Northern Rivers
- 30 Nov 2023 Market research into the circular economy for Markot and we scout
- 30 May 2023 Improving the accessibility of live music venues in Melbourne
- 23 May 2023 Evaluation of A is for Atlas' Social Art Practice, Dining Room Tales
- 23 May 2023 Evaluation of the Sydney Opera House's Centre for Creativity
- 28 Mar 2023 Evaluation of the SongMakers program for APRA
- 28 Mar 2023 Audience Research for the Australian Chamber Orchestra
- 16 Mar 2023 Audience Research for the Sydney Jewish Museum
- 14 Mar 2023 Producing an action plan for arts and culture on the West Coast of Tasmania
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2022
- 25 Dec 2022 Audience Outlook Monitor — 2022
- 1 Dec 2022 The Power of Youth Arts
- 23 Nov 2022 Audience Research for Theatre Royal Hobart
- 1 Nov 2022 Partnering with Arts Northern Rivers on flood recovery in the creative industries
- 6 Oct 2022 A case for stronger STEM promotion
- 6 Aug 2022 Audience Research for the Museum of Australian Democracy
- 18 May 2022 Audience Research for the National Library of Australia (NLA)
- 16 May 2022 Audience Research for Northern Rivers Performing Arts (NORPA)
- 28 Mar 2022 Evaluation of the Front & Centre Leadership Program for Albany Lane and Accessible Arts NSW
- 25 Mar 2022 Partnering with Abbotsford Convent's PIVOT program to provide research insights
- 25 Mar 2022 Growing arts audiences in the Sunshine Coast region
- 25 Mar 2022 Creating resources for sector-wide advocacy with the NYAC program
- 25 Mar 2022 Proving the benefits of Gallery engagement for young people
- 25 Mar 2022 Evaluating the MCA's Art Parcel for primary school children
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2021
- 30 Nov 2021 Growing audiences at Sydney Observatory
- 30 Nov 2021 The Impact of Youth Theatre on Mental Health
- 28 Nov 2021 Impact Evaluation for Terrapin Puppet Theatre’s Schools Touring Program
- 28 Nov 2021 Evaluation of the Melbourne Fringe Access & Inclusion Program
- 25 Nov 2021 Audience Outlook Monitor — 2021
- 23 Nov 2021 Brand Research for a Major Performing Arts Organisation
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2020
- 28 Nov 2020 Impact Evaluation of Sydney Philharmonia Choirs
- 23 Nov 2020 Research Framework and Data Roadmap for Canberra Glassworks
- 23 Nov 2020 Sydney Audience Snapshot with City of Sydney
- 23 Nov 2020 Audience Research for Sunshine Coast Arts Foundation and Sunshine Coast Council
- 31 Oct 2020 Growing contemporary First Nations performance
- 23 Oct 2020 Christmas City Program Review, Vision & Business Plan for the City of Greater Geelong
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2019
- 28 Dec 2019 Qualitative Research to Inform Strategic Activity for the Australia Council
- 28 Nov 2019 Musicians Survey for Create NSW
- 25 Nov 2019 The impact of school incursions with Musica Viva In Schools' (MVIS) Wyniss Ensemble
- 25 Nov 2019 Understanding community impact with Bundanon Local
- 23 Nov 2019 Research Framework and Data Roadmap for La Boite Theatre Company
- 23 Nov 2019 Impact Evaluation for Musica Viva's In Schools program and Wyniss Ensemble
- 28 Sept 2019 Digital Creative Learning Evaluation for Sydney Opera House
- 28 July 2019 Postcode Analysis for the Museum of Applied Arts and Sciences
- 28 Feb 2019 Diagnostic Tool Development
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2018
- 28 Nov 2018 Visitor Research for Science Gallery Melbourne
- 28 Nov 2018 Impact Evaluation Partner for BlakDance
- 28 Nov 2018 Four-year Evaluation of Asian Producers Platform Camp for Performing Lines
- 28 Nov 2018 Review of Touring and Engagement for Creative Victoria
- 28 Nov 2018 Audience Research for UTS ART
- 28 Oct 2018 Evaluation of the GENEXT Program at the Museum of Contemporary Art
- 28 Oct 2018 Evaluation of the Barking Gecko Theatre Company
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2017
- 28 Dec 2017 Sydney Observatory Research for the Museum of Applied Arts and Sciences
- 28 Nov 2017 Audience Development Case Studies for the Australia Council
- 28 Nov 2017 Impact Evaluation of Australian Theatre for Young People
- 28 Nov 2017 Evaluation of the Sync Leadership Program for the Australia Council
- 28 Nov 2017 Audience Research and Development Plans for four regional arts facilities in Victoria
- 23 Nov 2017 Audience and Visitor Research Toolkit for Creative Victoria
- 28 Oct 2017 Evaluation of the Bella Room at the Museum of Contemporary Art
- 28 Sept 2017 Intrinsic Impact Study of Road Work for Performing Lines
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2016
- 28 Dec 2016 Evaluation of Sydney Science Festival
- 28 Dec 2016 Membership Research for the Museum of Applied Arts and Sciences
- 28 Dec 2016 Evaluation Scoping Workshop for Country Arts SA
- 28 Nov 2016 Audience and Hirer Research for City Recital Hall
- 28 Nov 2016 Evaluation of the National Indigenous Community Engagement Coordinator for Performing Lines
- 2015
