Patternmakers Patternmakers

Brand Research for a Major Performing Arts Organisation

In 2021, we conducted concept testing for a rebrand and repositioning of a major performing arts organisation.

In 2021, we conducted concept testing for a rebrand and repositioning of a major performing arts organisation.

The project is culminating in a series of recommendations about how the organisations speaks to different parts of its audience.

This has included working alongside digital and brand designers to test key concepts with current and future audiences.

 
 

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Patternmakers Patternmakers

Diagnostic Tool Development

In 2018 and 2019 we worked with a team of academic researchers to build a new online diagnostic tool for organisations.

In 2018 and 2019 we worked with a team of academic researchers to build a new online diagnostic tool for organisations.

The project involved conducting a user-centred design process to develop a tool to diagnose an organisation’s capacities.

This project involved a discovery phase, with 3 co-design workshops. We subsequently developed a prototype and engaged with stakeholders on ideation of the tool. A testing phase was managed to pilot the tool in a mid-size firm, and evaluate the results.

The tool will facilitate organisations in understanding their own capacities and areas of opportunity, enabling them to respond effectively to the challenges and possibilities of the 21st century.

 
 

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