Patternmakers Patternmakers

Visitor Research for ACMI

Patternmakers is working with ACMI to provide insight into visitor motivations, behaviour and barriers.

Since 2022, Patternmakers has been the research partner for ACMI, Melbourne's museum for screen culture.

We conduct year-round research for ACMI to provide insight into visitor motivations, behaviour and barriers.

This project involves on-site intercepts of visitors exiting the museum, along with focus group research into strategic oppportunities. We provide quarterly snapshot reports as well as detailed annual reporting and presentations. Our partner on this project is Tony Medic and the Milicante Consulting team.

Image Credit: Adam Gibson, www.acmi.net.au/whats-on/story-of-the-moving-image-exhibition/

 
 

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Audience Outlook Monitor — 2023

Patternmakers leads a major tracking study of audiences in partnership with US research agency WolfBrown.

Patternmakers led a major tracking study of audiences in partnership with US research agency WolfBrown.

Initiatied in the first weeks of the COVID-19 global pandemic, the study has evolved over time to explore topics like ticket-buying timelines, audience appetites for different content, and behavioural trends related to the cost-of-living crisis.

Patternmakers has partnered with Australia Council for the Arts, Create NSW, Creative Victoria, Arts Queensland, Department of the Premier and Cabinet (Arts SA), DLGSC WA and Arts ACT to deliver this project between 2020 and 2023.

Our 2020-2023 program of work helped artists and cultural organisations connect with audiences, tracking the way people engaged with arts, culture and creativity in the pandemic and post-pandemic landscape. Artists and cultural organisations needed to continually innovate the events they programmed, their marketing and their policies.

The work is regularly cited in the media and in major policy papers such as Revive, the Australia Government's National Cultural Policy. It is providing artists and cultural organisations with a resource to guide decision-making and forward planning, to help revitalise our communities.

Explore the Audience Outlook Monitor research launched in 2023:

 

Click below to view all of our past Audience Outlook Monitor publications:

Image Credit: Nicholas Smith, courtesy of Campbelltown Arts Centre.

 
 

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Patternmakers Patternmakers

Audience Research for the Australian Chamber Orchestra

Patternmakers is working with Australian Chamber Orchestra (ACO) to inform a community focussed and diversified audience development strategy.

In 2023, we are working with the Australian Chamber Orchestra (ACO) on an audience research project.

The research aims to gather data about existing and potential audiences to inform a community focussed and diversified audience development strategy. The project also aims to provide insights that can inform future programming for the orchestra and ACO's new home, Pier 2/3 in Sydney.

The research involves a series of stakeholder interviews, focus groups with different audience segments and an online survey of past and potential future attenders.

Image Credit: www.aco.com.au/

 
 

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Patternmakers Patternmakers

Audience Outlook Monitor — 2022

Patternmakers leads a major tracking study of audiences in partnership with US research agency WolfBrown.

Patternmakers led a major tracking study of audiences in partnership with US research agency WolfBrown.

Initiatied in the first weeks of the COVID-19 global pandemic, the study has evolved over time to explore topics like ticket-buying timelines, audience appetites for different content, and behavioural trends related to the cost-of-living crisis.

Patternmakers has partnered with Australia Council for the Arts, Create NSW, Creative Victoria, Arts Queensland, Department of the Premier and Cabinet (Arts SA), DLGSC WA and Arts ACT to deliver this project between 2020 and 2023.

Our 2020-2023 program of work helped artists and cultural organisations connect with audiences, tracking the way people engaged with arts, culture and creativity in the pandemic and post-pandemic landscape. Artists and cultural organisations needed to continually innovate the events they programmed, their marketing and their policies.

The work is regularly cited in the media and in major policy papers such as Revive, the Australia Government's National Cultural Policy. It is providing artists and cultural organisations with a resource to guide decision-making and forward planning, to help revitalise our communities.

Explore the Audience Outlook Monitor research launched in 2022:

 
 
 

Click below to view all of our past Audience Outlook Monitor publications:

Image Credit: Nicholas Smith, courtesy of Campbelltown Arts Centre.

 
 

Explore projects:

Read More
Patternmakers Patternmakers

Audience Outlook Monitor — 2021

Patternmakers leads a major tracking study of audiences in partnership with US research agency WolfBrown.

Patternmakers led a major tracking study of audiences in partnership with US research agency WolfBrown.

Initiatied in the first weeks of the COVID-19 global pandemic, the study has evolved over time to explore topics like ticket-buying timelines, audience appetites for different content, and behavioural trends related to the cost-of-living crisis.

Patternmakers has partnered with Australia Council for the Arts, Create NSW, Creative Victoria, Arts Queensland, Department of the Premier and Cabinet (Arts SA), DLGSC WA and Arts ACT to deliver this project between 2020 and 2023.

Our 2020-2023 program of work helped artists and cultural organisations connect with audiences, tracking the way people engaged with arts, culture and creativity in the pandemic and post-pandemic landscape. Artists and cultural organisations needed to continually innovate the events they programmed, their marketing and their policies.

The work is regularly cited in the media and in major policy papers such as Revive, the Australia Government's National Cultural Policy. It is providing artists and cultural organisations with a resource to guide decision-making and forward planning, to help revitalise our communities.

Explore the Audience Outlook Monitor research launched in 2021:

Click below to view all of our past Audience Outlook Monitor publications:

Image Credit: Nicholas Smith, courtesy of Campbelltown Arts Centre.

 
 

Explore projects:

Read More